Posts tagged San Dimas Home Staging

How To Sell Your Home: Home Staging


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HOME STAGING: IT’S ALL IN A DAY’S WORK


An agent friend of mine shared this with me and it really struck a cord with me. The agent was representing a seller with the sale of their home and it was a short sale.

The agent held an open house and it was very successful. The end result was that the owner received multiple offers the first week it was listed. The lender rejected all the offers but that’s another story. Frustrated over all the work that was done only to have it all be for nothing, the agent estimated that the listing ended up costing their office about $10,000. The homeowner asked the agent incredulously, How did you lose $10,000 when all you did was sit in my house for 4 hours??? As I listened sympathetically to my friend, the similarities in our industries suddenly struck me.

To the seller, all the my friend did was sit in the living room for a few hours while people came and went. What the seller didn’t see was all the time my friend spent preparing the paperwork to sign them as a client, all the legal stuff that goes with the job, all those disclosures. Agent prepares paperwork The seller didn’t see all the time spent preparing all those offers and submitting them to the lender. The seller didn’t see (or hear) all the phone calls back and forth with the lender and all the agents who presented offers. The seller didn’t think about the time spent getting the property listed. The seller could only relate to what they actually saw.

And so it is with home staging. Thanks to shows like HGTV’s The Stagers and Design on A Dime, consumers are more aware of home staging and the benefits staging their home brings. And thanks to shows like HGTV’s Get It Sold and Designed to Sell, consumers have no clue of what it really takes, all the work that goes into staging their home. (Don’t get me wrong, I love all of these shows and HGTV is my most watched channel. I so appreciate the awareness HGTV has brought to our industry). But what consumers see is that they walk in for the big reveal and their house has been transformed with granite, a new bathroom, new  furniture, accessories and sometimes even reconstruction and they got it all for less than $2000.

The reality is that there is so much more to staging and redesign. All the behind the scenes work that takes place before a property can be transformed.  What you don’t see is the hours your professional home stager spends creating and preparing your space for transformation, coming up with a plan that will get you a solid offer fast. Creating a Winning Design Before your stager can even start the physical transformation, he/she has to;

Drive to and from the property for a consultation and meet with the homeowner or agent. Not including travel time, this can take as long as 2 or 3 hours depending on the condition of the property, pictures, note taking, take measurements and so forth. Then the stager goes back to the office and spends some time and thought on coming up with the recommendations and priorities for the seller and submits a bid or proposal.

Once the stager gets hired it’s time to come up with a plan for each room. Depending on what your stager is hired to do, he or she may have to oversee the decluttering, neutralizing and depersonalizing of the property. How long does that take? Take a look around your home and then compare it to the finished staged properties you’ve seen on any of the tv shows. How much clutter is in your house? What condition is your house in? Can it compete with all the remodeled homes all the investors have on the market? If not, it needs to be because that’s who your competition is. Last year alone nearly 50% of homes sold were purchased by investors.

Now it’s time to create the design plan, make color selections and come up with furniture flow, placement of artwork, accessories and lighting. Next your stager has to select the inventory that will be used in the property. This may consist of the stager shopping on line for the furniture or visiting a furniture rental company. A quote has to be prepared and sent to the rental company detailing every single item the stager wants to use. Or,

Your stager may carry their own inventory which means a trip to their warehouse or storage facility to select the items he or she will use. Pro Staged Homes Remember on The Stagers tv show, the stagers went to that big warehouse searching for the perfect pieces for the project? Remember all the thought and energy they put into the selection process? Now keep in mind that most of the footage of this segment has been left on the editing floor. You are seeing a condensed 3 minute clip of what likely took a couple of hours. Every stager has to do go through this same exact process to come up with your perfect design.

So we’ve created the design plan, picked the major furniture pieces, artwork, rugs, lamps and accessories but we’re missing something so we have to go shopping. Depending on the project, a stager could spend as little as an hour to a full day or two driving and searching  all over town for the right store and the perfect accessory for your home.

Now that the inventory has been selected, the shopping done and it’s time to wrap it up and load the truck/car and prepare to deliver the goods.  Now off we drive to the house. How many trips did it take to get everything delivered without scratches and dents and in one piece? A broken lamp or horribly scratched item is time and money out of the stager’s pocket because we don’t charge you if we break something. And now we’re unloading everything and lugging it into the house and up and down stairs or elevators.

Everything is inside and we start unwrapping it all. Then we start placing the big pieces in each room. All that furniture has been carefully selected to be placed perfectly in your home to show off all the features and focal points. After we place the furniture, we start placing the accessories (where we know they will have the greatest impact) and hanging the artwork so that it draws buyers eyes to that gorgeous crown moulding or fireplace. We brought bed linens so they have to be steamed or pressed before being putting on the bed.

By now we’ve been at your home for nearly 8 hours (could be more, could be less depending on the number and size of the rooms).  Your house is now transformed into the spectacular showpiece that it is. But we still have to clean up and load all of our supplies, bags and boxes back into the car. And most importantly, we have to take all of the "after" pictures of your newly staged home.

A day or two after your home has been staged, your stager is at her desk completing all the administrative paperwork and creating marketing pieces, blogging and promoting your newly staged home to every all of her contacts, friends and associates assisting you and your real estate agent to get the word out there about your home. We’re blogging on ActiveRain, Energized Seller and our own sites about how great your property is. Yes we’re promoting our staging work too but that’s what’s so great about our industry. We work hand-in-hand with you and your agent to get you the best possible price as quickly as possible! Seller-Stager-Agent

Because you took a proactive role and invested in the services of Pro Staged Homes and the right real estate agent who priced your home correctly, your property is closing escrow less than 60 days later. Home Staged + Home Sold So here we are back at your home, wrapping back up all the furniture, artwork, lighting, plants, rugs and accessories that we used to get your home sold. We’re loading up the car and transporting all that inventory back to our storage facility and restocking for the next stage where we will start this process all over again.

Now that you understand the home staging process and all that goes with it, stay tuned for our next article, How Much Does it Cost to Stage A Home?

PROVEN RESULTS IN PRICED RIGHT STAGED HOME SALES

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Pro Staged Homes      Home Staging & Redesign     909-714-1149      www.prostagedhomes.com judy.colburn@prostagedhomes.com

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Home Staging Hacienda Heights


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HOME STAGING PASADENA: SPACE, SPACE & MORE SPACE


This 2BR 2BA Pasadena condo has been on the market for quite some time. It is large (1330 SQ FT), spacious and has a lot of new updates like granite counters, laminate flooring, fresh paint and new appliances. But those updates weren’t enough to generate a sale.

Living Room Before

Dining Room Before

The unit was in need of a good cleaning, some lighting and more personality. The main living area is very large and often times, this can be intimidating to buyers. They don’t know what to do with all that space and the lack of light can be depressing. Sellers have to show buyers what can be made of such a space. Along came Pro Staged Homes and now this unit is inviting, enticing and charming.

Living Room After

Dining Room After

For Proven Results in Priced-Right Staged-Home Sales

 

 

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com judy.colburn@prostagedhomes.com

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HOME STAGING COVINA WHAT TO DO WITH ALL THAT SPACE


We finished up staging a 3BR 1.5BA Covina home last week for a new client and agent. The home is 1605 SQ FT and the living room and dining room take up the bulk of the space for the entire home. I advised and recommended that sellers stage these two room and the master bedroom. The main living areas are huge and the bedrooms are on the small side. Their two biggest challenges?

 

1) A large living room and dining room that will intimidate potential buyers because they will not have a lot of ideas as to how they will fill these spaces.

2) All three of the bedrooms are on the small side and potential buyers will wonder if their furniture will fit – especially in the master bedroom.

Living Room Before Living Room Before

 

Dining Room Before Dining Room Before

Pro Staged Homes set about staging this home by defining the space and arranging the furniture so that potential buyers could get an idea of how they could use the areas.

Although the seller used the dining room nook as a home office, we didn’t think that was a good use of the space for staging purposes. We used the nook for a buffet server and small seating area for guests.

Dining Nook After

We centered the dining table and chairs in front of the fireplace and set the table to reflect a warm and inviting setting where potential buyers could imagine serving their families and guests a lovely dinner. The fireplace is lit during open houses for that extra emotional appeal.

Dining Room After

 

Dining Room Table

The living/family room is also large in proportion to the kitchen and bedrooms and could easily fit a pool table or home theater and seating. We chose a sofa and loveseat and added a flat panel tv and console. We placed a writing desk and chair on the opposite end of the room. To draw buyers in, we had the real estate agent place her Guest book on the desk to draw buyers into the room.

Living Room After

Living Room After

We placed a queen sized bed in the “master” bedroom so that potential buyers could see that it fit comfortably with plenty of space for nightstands on each side of the bed.

Master Bedroom

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Staging Pasadena: Cute 2BR 2BA Condo


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LOS ANGELES/SAN DIMAS HOME STAGING: IS YOUR HOME READY TO SELL OR WILL YOU MISS OUT?


This year is passing by so quickly. It’s hard to believe, especially here in Southern California where we are having record heat waves, that the holidays are almost upon us. For real estate, that means there is a very short period of time to get your house sold before people start to put everything on hold for what I like to call the Holiday Lull. During this time, only the most serious of buyers are out there looking.

Home Staging: Selling Your Home

So what does that mean for you?

Are you selling? Is your home on the market now? And if so, did you do all the necessary prep work and due diligence before you listed? Did you:

Make all the necessary repairs & updates? Fix leaky faucets and squeaky doors? Patch and paint any holes in the walls?  Strip wallpaper? Give rooms a fresh coat of paint? Update light fixtures and cabinet hardware, wall & window treatments and dated decor? In other words have you neutralized your home and brought it up to meet todays’ buyers wants and needs?

Does your home look like this? Home Staging: Kitchen Before

Or like this? Home Staging: Kitchen After

Clean, clean and clean? Did you wash all the floors, tile, grout and windows? Are all kitchen and bathroom surfaces and appliances sparkling? Have you eliminate odors and traces of pets? Is your home clean and decluttered?

Does your home look like this? Home Staging: Bath room before

Or like this? Home Staging: Bath Room After

Have you packed up unused items and gotten rid of anything you don’t need or want anymore? Empty out closets and cupboards of out-of-season clothes and items? Did you remove all the clutter, personal collections and photographs? Is your home depersonalized?

Does your home look like this? Home Staging: Family Room Before

Or like this? Home Staging: Family Room After

Did you mow the lawn and trim the bushes? Clean up yard debris? Paint the exterior of the home if it’s needed? Is your home totally show ready?

Does your home look like this? Home Staging: Exterior Before

Or like this? Home Staging: Exterior After

Did you take great photos to post in your listing advertising? Does your home look clean, bright, light, spacious, inviting, updated, neutralized, decluttered and depersonalized? Will your photos get your home on the buyer’s short list?

Does your home look like this?  Home Staging: Family Room Before

Or like this? Home Staging: Family Room After

Preparing your home for sale and getting it sold in the current market takes a lot of hard work, dedication, sacrifice and strategizing. For a fast sale at full asking price you need  to make your home stand out from the competition. Your home is no longer yours and you have to let go of any emotional attachment so that potential buyers are able to make an emotional connection and see themselves living there. Your home has to be move-in ready which means buyers want to move in without having to do any repairs, updating, painting and so forth.

Home Staging: Family Room After

Although it can be overwhelming, there is help available for you. Properties staged by Pro Staged Homes sell on average 54.5 days from the day they are staged. If you are serious about selling your home and want it sold before the “holiday lull” call us today and let us do for you what we’ve done for our past and present clients.

PROVEN RESULTS IN PRICED RIGHT STAGED HOME SALES.

909-714-1149

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