Posts tagged real estate staging


Home Staging works. It’s been proven time and again. Most of the statistics you find will be based on national sales figures but Pro Staged Homes tracks the properties we stage each year so that we can conduct our own survey using data taken from Redfin has a cool little feature on each property page that allows you to click a little heart up in the right corner. Once you have created your account, you click the heart and it turns red. You will then receive an email any time something happens with that property, such as it is newly listed, has an open house scheduled, changes in status (pending, contingent, sold) etc. Once the property sells, you can obtain the list price, number of days to an accepted offer, changes to the list price and selling price. These are the figures Pro Staged Homes uses to track our statistics.

So, the numbers are in and we are thrilled to report that the homes we staged in 2014 averaged less than 36 days and spent 59% less time on the market. Click the link below to see our stats and photos from some of our favorites from last year.




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Pro Staged Homes was called in to help this savvy homeowner get her condo prepped for a fast sale and for the highest possible price. This smart seller won’t be leaving any money on the table!

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Home Staging: Vacant to Staged For Sale

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There are a lot of misconceptions about the cost for home staging. People always seem to be surprised and maybe even a bit shocked (and not in a good way) when they get the quote to stage their property, especially for vacant properties. Surprise

First and foremost, it is important for consumers to realize that Home Staging is a cost  an investment, the final investment they will make in their current home. And like any investment, consumers receive a return on that investment (ROI) and an amazing return at that. HomeGains reports that consumers may reap a whopping 299% return on the money they invest in staging their home before selling it. With an occupied home, if the owner were to invest just $400 by hiring a professional home stager before listing their home, it will earn them a higher selling price of nearly $1200.

It has been proven time and again that staged homes sell faster and in this market, for full asking price and sometimes higher than unstaged homes. RESA (REAL ESTATE STAGING ASSOCIATION) reports that in 2009 (the most recent year currently available) staged homes spent 78% less time on the market than their unstaged counterparts. The report looked at unstaged homes previously listed and concluded that they sat on the market an average of 263 days unsold. Those same homes were then staged and sold in 60 days on average after staging. The same study states that properties that were staged before they went on the market and sold in 40.5 days on average after staging.

Most staging companies offer a variety of options for consumers to choose from. Services may include and range from a low $99 for a one hour verbal consultation to about $350 for a DIY (Do It Yourself) Report to $900 for a full day of staging by the home stager. Consumers can select the option that works best for them and make arrangements to hire the stager for any or all of the staging. Or, if they purchase the DIY Report, homeowners can complete all of the recommendations themselves and the stager will come back for a final walk through and to take “after” pictures.

90% of the population cannot see past the current decor of a property nor can they envision what their belongings will look like in an empty room. They won’t be able to guage whether or not their furniture will fit the space and they need to physically see how the area can be made to look and how the space can be used. That’s one of the reasons it is so important to stage vacant properties. Builders have known for years that catering to the lifestyle potential buyers want is integral to the success of their new home sales. So, they invest thousands and thousands of dollars going all out to stage the model homes in a way that will draw buyers in. They know that creating that emotional attachment will bring in the offers.

The investment to stage a vacant home is higher than that of an occupied home. Stagers will do their best to work with the owner’s existing furnishings which saves the seller a lot of money. In the case of a vacant property, the stager will bring in the furniture, accessories, artwork, plants, area rugs and lighting needed to create a home that will appeal to a broad range of buyers as well a home that creates that emotional attachment for potential buyers.

Now that you understand that home staging is the final investment you will make on your present property and you have learned that staged homes sell faster and for the best price, let’s talk about what you are paying for. How does the home stager come up with your total investment costs.

In an earlier blog article, I talked about the process your stager will go through to prepare your home for market. To quickly recap, your stager will:

Meet with you and conduct a walk through and take “before” photos

Prepare/Discuss all of the steps you need to take before staging can begin

Create Room Design for each room to be staged

Select Inventory for each room

Select Furniture, Lighting, Bed & Bath Linens, Artwork, Accessories, Plants

Prepare/Wrap/Load/Transport to property

Deliver/Unload/Unwrap for set up

Determine Room Configuration & Set up Inventory

Personal Shopping

Once your home has been staged, your home stager will take “after” pictures and write blogs and articles and create marketing presentations for their portfolio and to advertise your home on ActiveRain, Energized Seller, their company blogs and other platforms. Many stagers do not charge for these and offer them as complimentary services.

And after your property sells, your stager must then destage the house which includes preparing/wrapping/loading and transporting all of the inventory back to the storage facility and then unload and restock it.

Your home stager will spend many, many hours prepping for the day your home will be staged, many more hours than you will be charged for. Your stager will spend a few restless nights during the creative process coming up with the perfect plan for your home. Your stager may even return to the property while it’s on the market to ensure that everything is still in perfect order for open houses or showings. Again, most won’t charge for this.

As you can see, there is a lot of work that goes into the home staging process. So when your stager is preparing the quote for your home, he/she has to take into account all the time, energy and resources that will be needed. Your stager may rent the furniture and will pass on those fees to you, the client, you will pay a rental fee on all of the accessories from their stock or they may have to do some shopping for some additional items. Or your home stager may have their own warehouse filled with all of the furniture and accessories. In that case, the furniture rental fee will take into account all of the overhead needed to maintain the warehouse as well as a prorated or percentage-based fee on the cost of inventory used in your home.

Regardless, it’s important for consumers to realize all the expenses your home stager has to cover. Expenses may include a mortgage/rent payment on the storage facility or rental fees from the furniture rental company, insurance for the storage facility, liability and car, employee salaries and associated costs, utilities, marketing, professional fees, all the costs associated with any business.

Staging costs vary by region and as such, what it might cost to stage a home in California will be different from what a   home in rural New Hampshire costs.  Some staging companies may have a fixed starting point or minimum fee regardless of the size of the property. Your home stager may charge based on the square footage of the home or as a percentage of the selling price.

You may think that staging a 850sq ft home should cost far less than a 3000sq ft home. And although that might be true, in most cases, your stager is still renting the same basic furniture no matter what the size of the property. There will be a sofa and one or two chairs, occasional tables,(X2 if there is a living room and family/bonus room) dining table and chairs, beds and nightstands. There will be artwork, bed and bath linens, table and floor lamps, plants and decorative accessories in every room.

So what goes into your quote? Your home stager will prepare a quote that will take into account among other things, rental fees for all the furniture, rental fees for all of the accessories used in your home and labor for the entire project. To determine the labor costs, your stager has to account for all of the business expenses, inventory costs, employee-related costs and a reasonable “profit” that allows your them to pay their personal debts and obligations and enables their  company to stay in business.

And now you know all of the work that goes into staging your home and you know what you can expect to be included when you receive your home staging quote. With staged homes selling within 60 days and sitting on the market 78% less time  than unstaged homes, this is an investment that is well worth making.

Home Staging + Priced Right Property =

Pro Staged Homes is a professional home staging company. Our staged properties sell in 54.5 days on average from the date staged.

Proven results in priced right-staged homes sales


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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149

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I was in Las Vegas this past week attending the Real Estate Staging Association’s (RESA) annual conference. Naturally i just had to spend some time in the casino playing the slots. I was playing Wheel of Fortune, my favorite slot with those free spins. I was playing at a machine against the back wall all by myself and the positive energy was flowing. I was catching that free spin every few turns and quite happy obviously.

So there I am, spinning happily away when a couple of guys come up, (actuallyI smelled them before I saw them as they wreaked of alcohol) and one of them puts his money in the machine and starts playing. On about the 3rd spin he hit the free spin. He won $25. He starts swearing and complaining and I looked at him and said, “You just made $25 on a $2 bet  (actually it was $25 on $6 since he turned 3 spins). In this economy how can you complain about that? He still wasn’t happy (and his negative energy also ruined my streak) and I ended up walking away.

But that got me thinking about my job as a home stager and what my business does for people who are selling their homes. Investing (yes, home staging is an investment) in staging your home can bring you a return of nearly 300%! That is HUGE. Where else in this economy and market can you earn such a return?

Most of today’s buyers don’t want to buy a home that they have to make repairs and upgrades on. If such a buyer does submit an offer on your property, you can bet that they will subtract out how much they think it will cost to ready the home for their needs and send you an offer that you won’t like.

Many of the homes on the market have been purchased by investors (flippers) who have rehabbed (remodeled) the property with granite, new flooring, fresh paint, new appliances and all the bells and whistles todays’ buyers want. Does your home have all these upgrades? No? Then how will you compete with the house down the street that does?


Pro Staged Homes Kitchen After Staging


If you’re home isn’t in the same condition as your competition you need to take a good hard look at what your selling goals and objectives are. Do you need a fast sale? Do you need to get as much money as you can? Is the lender breathing down your neck? If so, how much are you willing to invest in preparing and readying your property to obtain your objective? The old saying that you need to spend money in order to make money is so, so true and it especially applies to the real estate industry.

If your home doesn’t have all the bells and whistles and isn’t in the same condition as the competion, then you need to take advantage of every strategy available to you to make sure that your home presents in the best condition possible. Some preparations will be needed to just “list” the property, never mind getting top dollar or beating out the competition.

Take a look at the ROI (return on investment) these necessary home improvements will get you:

# Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% of RE Agents surveyed recommended)*

# Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% of RE Agents surveyed recommended)*

Family Room Before Decluttering

These are things every seller must do before they even contact an agent about selling their home. Buyers are not interested in properties that are cluttered (which makes them look smaller) and look like caves (too dark and depressing).

So now that you’ve cleared out all the clutter and cleaned the floors, windows, bathrooms and kitchen. You’ve had the carpets cleaned and every room in your house is pristine clean and sparkling. Remember that the house down the street with the granite, stainless and fresh paint? What do you do now to bring the buyers to your home with their offers?

I would never recommend that a seller invest in a huge costly remodeling jobs. But what I am advocating is that you take what you have and make it work to its best possible advantage. What does that mean? It means that you take that one final step to prepare your home by bringing in a professional home stager. Your home stager will go through every room in your house and advise you on where you need to invest in an upgrade, such as a new light fixture over the bathroom sink or a new faucet in the kitchen. Maybe you need a new porch light or a fresh coat of paint.

Pro Staged Homes Bathroom Before Staging Pro Staged Homes Bathroom After Staging

Take a look at what your investment in your professional home stager gets you;

Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% of RE Agents surveyed recommended)*

You can leave the tiled countertops and cabinets but if your stager advises you to clean the grout or paint the vanity or buy a new light fixture, these are minimal investments compared to the amount of money not heeding your professional stager’s advice. Then when all the prework has been completed, your stager will go through your home and arrange the furniture so that it flows, looks inviting and isn’t hiding any features or focal poiints. Your stager will arrange all of your furniture, artwork and accessories so that they do highlight all the features and focal points in your home.

Pro Staged Homes Kitchen Before Staging

Pro Staged Homes Kitchen After Staging

Just a note, this house sold less than 12 hours after it was staged!

*The above statistics were taken form HomeGain’s 2011 Home Improvement National Survey Results. HomeGain recently surveyed nearly 600 real estate agents nationwide to determine the top 10 low cost*, do-it-yourself home improvements for people getting their home ready to sell. Results are estimated on a national average and may be higher or lower depending on what region you live in.



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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149



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Staging Works for Low, Mid and High End Homes

I spoke with a real estate agent the other day and she told me she could not wait to get her first $million listing so she could hire a stager. That wasn’t the first time I’d heard that and I have to say, from what I’m seeing, buyers want a move-in ready home no matter what their price range is. So how the property shows is of major importance. For instance;

Let me ask you this? Would you walk into this home and think “OMG! I just have to live here”!

Or here?

When the house down the street is also for sale and you could live here?

Well, that’s what buyers are thinking. A lot of properties currently on the market have been updated or remodeled.  So buyers think – why buy the house where I need to paint every room when the one across the street has all the work done already?

Remodels can be expensive and many homes are void of any equity so if your house is on the market and money’s tight hire a professional stager. They are objective and can tell you where your money is best spent. They will prepare your home to show-ready status and help you sell your home faster and usually for more money.

And for all those short sales and need to sell fast sellers – staging has been proven to sell both occupied and vacant homes faster and for money. Check out these reports from the Real Estate Staging Association:

You’ll get the results you need a lot faster by hiring a professional stager.

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