Posts tagged real estate investors


<a href="

Click to play this Smilebox slideshow
Create your own slideshow - Powered by Smilebox
This picture slideshow personalized with Smilebox


Pro Staged Homes was called in to help this savvy homeowner get her condo prepped for a fast sale and for the highest possible price. This smart seller won’t be leaving any money on the table!


Leave a comment »


You’ve purchased the property and have rehabbed it and now it’s time to sell it. Are you prepared to do everything you can to get the best possible price and return on your investment? Sure, in this market, houses are selling fast but with the lack of inventory, don’t you want a bidding war over your property? Or are you willing to chance leaving money on the table? Real estate investing and home staging go hand-in-hand.

When it comes to vacant homes, 90% of the population cannot visualize in their minds how or if their belongings will fit into a space. That’s one of the reasons it is so important for investors to stage their vacant properties. At a minimum, you should consider staging the main living areas of the home, including the living room, dining room and family room if there is one. Investors should also consider staging the master bedroom and at least lightly staging the kitchen. Sellers need potential buyers to connect emotionally with the home and properly staged rooms create and secure that connection.


Living Room Before: Quiet Hills before

Living Room After: Quiet Hills after

A house that’s staged shows buyers the home’s features and focal points, the things that make that particular home special. And they will be attracted to homes and rooms that create visions of warm, cozy days and evenings spent in the space. Home Staging does just that.

Which room is going to attract a buyer?

This dark, empty space, or Living Room Before


This inviting, stylish living room? Living Room After

You’ve made a large investment already and your goal is to get the highest ROI that you can. Including the cost of home staging into your budget helps ensure that outcome. According to HomeGain’s 2012 National Home Improvement Survey, home staging nets a 196% ROI. (It is important to note that all of the projects on the list are part of the home staging process and that the cost of the staging shown is representative of an occupied property). In the case of flips, the property is considered a “vacant” stage so the staging will consist of bringing in furniture, artwork, lighting, bed and bath linens, possibly area rugs and home decor items. Cost is subject to square footage, the number of bed and bath rooms, what rooms are being staged and so forth.

You also want to make sure you a hire a qualified, reputable, professional home staging company. Keep in mind that cheaper usually isn’t better. You will get what you pay for. You want a home staging company with a proven track record.

In the end, it all comes down to buyers’ perceptions of the home and whether or not they can see themselves living there. Make sure your investment property gives buyers that emotional connection they need.

Pro Staged Homes specializes in investor-owned vacant property staging. We average less than 60 days to close of escrow.



Pro Staged Homes Logo

Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149


Leave a comment »

Home Staging Claremont: 2540 king Way

Click to play this Smilebox slideshow
Create your own slideshow - Powered by Smilebox
Another slideshow by Smilebox

Presented by Steve Major and Associates. Pro Staged Homes was called in to stage this beautiful rehabbed Claremont property. Now listed and offered at $639,000, Steve describes the home as a standard sale, great location, large lot. This beautifully remodeled North Claremont home is located in close proximity to Claremont trails, parks & award winning schools (including Condit Elementary). The house has a great floor plan. There are three bedrooms on North wing of the house. On the South wing is the master bedroom and an office which can easily be converted to 5th bedroom. There are new carpets in all bedrooms and beautiful slate tiles in the remainder of the house. Master bedroom has walk-in closet and sliding door opening to the back yard adjacent to patio cover. Both bathrooms have been remodeled. There are new windows throughout the house. Enjoy cooking in the gourmet kitchen which has white cabinets, granite counters & stainless steel appliances. Living room has a cozy fireplace, lots of natural lights and two sliding doors opening to beautiful backyard. Kitchen opens to a very large family room with wet bar which makes it perfect for entertaining. Outside is a large pool sized backyard (newly seeded), covered patio and a side yard. Additional features include: professionally landscaped front yard. 3 car garage, indoor laundry; New interior and exterior paint; Formal dining; beautiful mountain views; recessed lighting and much more.

Professionally photographed by Kimberly Olbrich, West Covina, CA.

Leave a comment »

Los Angeles Home Staging: West LA Stunning Remodel

Stunning West Los Angeles home completely remodeled and staged by Pro Staged Homes.

Listing Price: $985,000 Status: Active

2744 Midvale Ave Los Angeles (City) CA 90064 Residential –

Single Family Living Area: 1,955 Sq. Ft. Bedrooms: 4 Bathrooms: 3.5

Conveniently located on a quiet street in Rancho Park neighborhood of West LA, this beautiful 4 bedroom & 3-1/2 bath home (including the addition) is completely renovated with professional designs.

This property is within walking distance to everything you want: great schools, groceries, shops, and restaurants.

Within this contemporary styled house, there are new dual pane energy efficient vinyl windows, new copper plumbing, new electrical panel and system, new recessed lighting and fixtures, new HVAC system, new exterior & interior paint, new front and backyard deck, new hardwood and tile floors, new doors and newly landscaped garden with a fountain. The kitchen has new custom cabinets, quartz-stone countertop, and equipped fully with stainless steel appliances. All bathrooms have been upgraded with mosaic tile layout, modern bath faucets and accessories. Front and backyard gardens are beautifully designed and landscaped with new plantings, pebbles, and trees.

Terms: Standard Sale Listing courtesy of Realty One Group Inc, James Chen;



Click to play this Smilebox slideshow
Create your own slideshow - Powered by Smilebox
Free slideshow personalized with Smilebox



Averaging less than 10 days to an accepted offer and less than 54 days to close of escrow, Pro Staged Homes has…

Proven results in priced right-staged homes sales.

Pro Staged Homes Logo

Pro Staged Homes      Home Staging & Redesign      Los Angeles, CA      909-714-1149


Leave a comment »


Home staging. Can you justify the cost? Home staging gets a lot of buzz these days. Home stagers say vacant homes sell faster and for a better price. They say you have to have your property staged if you want it sold in this market.  They say that buyers can’t imagine what an empty house would look like, that you have to show how each space can be used and what it might look like when there is furniture and belongings in there. Home stagers say you have to present an environment and atmosphere that will draw buyers in and create an emotional attachment with them.  But is what they say true? Is it really worth it? Should you stage, should you not stage.

Well, according to the Real Estate Staging Association (RESA), staged homes sell 85% faster than unstaged homes.  If you list your property before considering staging, it may linger for up to 6 months unsold. And keep in mind that the majority of interest comes when a property is first listed. If you wait to see if you get any offers and don’t, you lose precious time, money and potential buyers in those first days and weeks.

Are potential buyers that tour your property really not able to visualize what the living room would look like with a sofa and a chair in it? Easy enough to determine, try this little exercise:

You can leave your eyes open or close them, whichever is more comfortable for you. Now, picture in your mind the image of a cloud. Picture it growing.  Now see, and “feel” its heavy cold rain. See the rain hitting the ground, then flowing toward streams and rivers toward the ocean. Now “see” the hot sun hitting and evaporating the water and forming clouds.

Were you able to create this scene in your mind, clearly see it? Were there other clouds in the sky? What color was the sky? Black or blue? What about the water, did you see every detail? Could you see the rain pouring down? Were the drops big or small? Was the rain coming from the east or west, north or south? You get the picture. No? You’re not alone, neither can 90% of the rest of us.

So, now you know that staged homes sell 85% faster than vacant properties and you can understand how important visualizing is to the home selling process (check out HomeGains annual 2011 Home Improvements Survey). You can understand that the property needs to “connect” with potential buyers on an emotional level and home staging does exactly that.

When it comes right down to it, money is always the “issue” and the deciding factor. Sellers are hesitant to make the one investment that will give them an edge over their competition. The one strategy that is able to provide tangible, proven results.

Let’s go back to RESA’s 2010 study. Using their example and formula you can determine approximately how much money you will continue to spend while your home is on the market un-staged.

If your mortgage is : $1800.00

If your direct expenses are: $300.00

Total carrying cost per month: $2,100.00

RESA’s study shows home owners had their property on the market for an average of 6 months. $2,100.00 X 6 months = $12,600.00 in expenses. Had those homeowners staged first, their time on market would have been cut by 120 days on average (4 months). $2,100.00 x 4 months= $8,400.0. Staging their homes first would have saved them $ 8,400.00.

Costs for staging a vacant house vary, subject to the square footage, # of rooms staged, target market and other factors. But let’s say you invested $3500 to stage your property for 60 days (the average time on market per the RESA study and what’s more, properties staged by Pro Staged Homes average less than 54 days from the date staged to CLOSE OF ESCROW). You would have saved $4900.00 overall. And what if you choose not to stage and have to reduce the price?

 That’s another $5000-$10,000 taken out of your pocket.

These numbers are all relative to individual mortgage and expenses but you can use this simple formula to determine how much you will save by staging your home  or listingbefore putting it on the market:

Mortgage + expenses (utilities etc.) = Monthly expenses

Monthly expenses X 6 months (avg. time un-staged) = Cost to list house un-stagedSavings: Expenses x 4 months (average time on market reduced) – staging fee = Savings if you stage your house first!

** If you have a price reduction you can also add that into the loss you are taking by listing a property un-staged.

Check out RESA’s Home Staging Calculator to see how much you can save:

Want more proof?

This Chino Hills property sat vacant on the market with no offers for nearly 50 days. It was staged by Pro Staged Homes mid January and went into escrow less than 30 days later!

This Whittier property sat vacant for over 125 days. After being staged by Pro Staged Homes, it closed escrow less than 60 days later!



Leave a comment »