Posts tagged Glendora Home Staging

HOME STAGING 101: PREPARING THE HOME FOR SALE


It’s home staging 101. The basic things a seller has to do if they want their home to sell in a reasonable amount of time and for the best possible price offer. Preparing the home for sale. By now, everyone has heard the news, you have to:

Clean

Declutter

Depersonalize

Those are the top three items every seller must complete before they even think about listing their home. If the house doesn’t show great curb appeal and clean, spacious-looking, updated rooms in outstanding online photos there won’t be many serious buyers showing up to view it, it won’t get top-dollar and it won’t sell very quickly.

Pro Staged Homes was recently called in to help a seller whose property had been on the market for 97 days with no offers. They had hired a new listing agent who suggested they have the property staged.

It is a challenging property in that the sellers, when they lived there, built an addition to the front of the home where they ran their business from. After they moved out, they rented rooms in the back of the house out to individual tenants who still live there. Half of it was a hodge-podge of furniture and personal belongings, the other half empty.

We arrived for the consultation and room by room, made a list of repairs and changes that really needed to be made if they were serious about getting it sold. The owners were eager to sell the property and so they made some, but not all of the suggested repairs and updates. However, they made enough changes and repairs that with home staging the property is at a point where they can reasonably expect a sale and good solid offer.

Take a look at these before and after shots. They clearly show the difference in how the house looked when it was first listed to the way it shows now:

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This property needed to be cleaned up and pulled together, made to feel like a complete home rather than a community gathering spot. Buyers need to be able to see the house as a home, a home they can live in. We think we have accomplished that objective. Stay tuned for news of a sale!

Proven results in priced rightstaged home sales.

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HOME STAGING TIPS FOR UPDATING KITCHENS AND BATHS WHEN SELLING A HOME


Lots of homes are listed for sale that are in need of some updating. I would not recommend a seller spend a lot of money on remodeling the kitchen and bathrooms. I do however, strongly recommend that sellers invest in some minor updates so that the property appears well-maintained and move-in ready. Move-in ready, one of the top “must haves” on buyer’s lists of wants/needs.

So what do you do when you have a kitchen that is still in the 80’s? Oak cabinets, tile countertops? There are things home owners can do to counter the dated look. With some elbow grease and sometimes a small cash investment, you can have your kitchen and baths looking great.

Tomahawk before makeover

Tomahawk Kitchen After Makeover

Real Estate Agents and Home Stagers cannot stress enough, the importance of a clean, uncluttered home. Make sure that every surface in the kitchen and bath from floor-to-ceiliing have been washed, scrubbed, dusted and polished. Nothing turns a potential buyer off more than dirty, unsanitary rooms, fixtures and appliances.

Tile Countertops: Replace or repair cracked and/or broken tiles. Clean the grout and if necessary replace it. Try using sandpaper to scrub the surface of the grout or use a grout cleaning solution. There are also grout markers available at most home improvement stores that come in a variety of colors. You may need to reseal so check with your home improvement expert.

Bathroom Before

Cabinets: Paint and stain is your best friend when replacing the cabinets isn’t an option. This home stager recommends not painting over the hardware. It’s best to remove cabinet doors and hardware for painting.

 Bathroom After

At the very least, cabinetry should be washed and polished. We recommend Murphy’s Oil Soap. This product cleans the wood and brings back the shine and luster. See the difference in this cabinet door? 

 

                Oak Kitchen Cabinet Before         Oak Kitchen Cabinet After

Pro Staged Homes suggests updating faucets, fixtures and lighting whenever possible. These items can be purchased relatively inexpensively but provide a lot of bang for the buck.

1-1/4 in. Hollow Cabinet Hardware Knob 25-Pack   Home Depot sells contractor packs of knobs for about $40 and 3 in. Satin Nickel Cabinet Pulls 10-Pack 10 packs of pulls for about $16.

Taking the time to make these small changes will net great gains in the amount of time it takes to sell, the selling price of your home and quite possibly multiple offers. Home selling is about perception and a well-maintained home is always perceived with a higher value!

Thinking or planning on selling? Properties staged by Pro Staged Homes average less than 10 days to an accepted offer and less than 54 days to close of escrow. Call us today and schedule your home staging consultation. You’ll be glad you did!

Proven results in priced-right, staged-home sales!

 

 

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Pro Staged Homes      Home Staging & Redesign      Los Angeles, CA      909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

 

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Home Staging: THE TRUTH ABOUT THE COST OF HOME STAGING


There are a lot of misconceptions about the cost for home staging. People always seem to be surprised and maybe even a bit shocked (and not in a good way) when they get the quote to stage their property, especially for vacant properties. Surprise

First and foremost, it is important for consumers to realize that Home Staging is a cost  an investment, the final investment they will make in their current home. And like any investment, consumers receive a return on that investment (ROI) and an amazing return at that. HomeGains reports that consumers may reap a whopping 299% return on the money they invest in staging their home before selling it. With an occupied home, if the owner were to invest just $400 by hiring a professional home stager before listing their home, it will earn them a higher selling price of nearly $1200.

It has been proven time and again that staged homes sell faster and in this market, for full asking price and sometimes higher than unstaged homes. RESA (REAL ESTATE STAGING ASSOCIATION) reports that in 2009 (the most recent year currently available) staged homes spent 78% less time on the market than their unstaged counterparts. The report looked at unstaged homes previously listed and concluded that they sat on the market an average of 263 days unsold. Those same homes were then staged and sold in 60 days on average after staging. The same study states that properties that were staged before they went on the market and sold in 40.5 days on average after staging.

Most staging companies offer a variety of options for consumers to choose from. Services may include and range from a low $99 for a one hour verbal consultation to about $350 for a DIY (Do It Yourself) Report to $900 for a full day of staging by the home stager. Consumers can select the option that works best for them and make arrangements to hire the stager for any or all of the staging. Or, if they purchase the DIY Report, homeowners can complete all of the recommendations themselves and the stager will come back for a final walk through and to take “after” pictures.

90% of the population cannot see past the current decor of a property nor can they envision what their belongings will look like in an empty room. They won’t be able to guage whether or not their furniture will fit the space and they need to physically see how the area can be made to look and how the space can be used. That’s one of the reasons it is so important to stage vacant properties. Builders have known for years that catering to the lifestyle potential buyers want is integral to the success of their new home sales. So, they invest thousands and thousands of dollars going all out to stage the model homes in a way that will draw buyers in. They know that creating that emotional attachment will bring in the offers.

The investment to stage a vacant home is higher than that of an occupied home. Stagers will do their best to work with the owner’s existing furnishings which saves the seller a lot of money. In the case of a vacant property, the stager will bring in the furniture, accessories, artwork, plants, area rugs and lighting needed to create a home that will appeal to a broad range of buyers as well a home that creates that emotional attachment for potential buyers.

Now that you understand that home staging is the final investment you will make on your present property and you have learned that staged homes sell faster and for the best price, let’s talk about what you are paying for. How does the home stager come up with your total investment costs.

In an earlier blog article, I talked about the process your stager will go through to prepare your home for market. To quickly recap, your stager will:

Meet with you and conduct a walk through and take “before” photos

Prepare/Discuss all of the steps you need to take before staging can begin

Create Room Design for each room to be staged

Select Inventory for each room

Select Furniture, Lighting, Bed & Bath Linens, Artwork, Accessories, Plants

Prepare/Wrap/Load/Transport to property

Deliver/Unload/Unwrap for set up

Determine Room Configuration & Set up Inventory

Personal Shopping

Once your home has been staged, your home stager will take “after” pictures and write blogs and articles and create marketing presentations for their portfolio and to advertise your home on ActiveRain, Energized Seller, their company blogs and other platforms. Many stagers do not charge for these and offer them as complimentary services.

And after your property sells, your stager must then destage the house which includes preparing/wrapping/loading and transporting all of the inventory back to the storage facility and then unload and restock it.

Your home stager will spend many, many hours prepping for the day your home will be staged, many more hours than you will be charged for. Your stager will spend a few restless nights during the creative process coming up with the perfect plan for your home. Your stager may even return to the property while it’s on the market to ensure that everything is still in perfect order for open houses or showings. Again, most won’t charge for this.

As you can see, there is a lot of work that goes into the home staging process. So when your stager is preparing the quote for your home, he/she has to take into account all the time, energy and resources that will be needed. Your stager may rent the furniture and will pass on those fees to you, the client, you will pay a rental fee on all of the accessories from their stock or they may have to do some shopping for some additional items. Or your home stager may have their own warehouse filled with all of the furniture and accessories. In that case, the furniture rental fee will take into account all of the overhead needed to maintain the warehouse as well as a prorated or percentage-based fee on the cost of inventory used in your home.

Regardless, it’s important for consumers to realize all the expenses your home stager has to cover. Expenses may include a mortgage/rent payment on the storage facility or rental fees from the furniture rental company, insurance for the storage facility, liability and car, employee salaries and associated costs, utilities, marketing, professional fees, all the costs associated with any business.

Staging costs vary by region and as such, what it might cost to stage a home in California will be different from what a   home in rural New Hampshire costs.  Some staging companies may have a fixed starting point or minimum fee regardless of the size of the property. Your home stager may charge based on the square footage of the home or as a percentage of the selling price.

You may think that staging a 850sq ft home should cost far less than a 3000sq ft home. And although that might be true, in most cases, your stager is still renting the same basic furniture no matter what the size of the property. There will be a sofa and one or two chairs, occasional tables,(X2 if there is a living room and family/bonus room) dining table and chairs, beds and nightstands. There will be artwork, bed and bath linens, table and floor lamps, plants and decorative accessories in every room.

So what goes into your quote? Your home stager will prepare a quote that will take into account among other things, rental fees for all the furniture, rental fees for all of the accessories used in your home and labor for the entire project. To determine the labor costs, your stager has to account for all of the business expenses, inventory costs, employee-related costs and a reasonable “profit” that allows your them to pay their personal debts and obligations and enables their  company to stay in business.

And now you know all of the work that goes into staging your home and you know what you can expect to be included when you receive your home staging quote. With staged homes selling within 60 days and sitting on the market 78% less time  than unstaged homes, this is an investment that is well worth making.

Home Staging + Priced Right Property =

Pro Staged Homes is a professional home staging company. Our staged properties sell in 54.5 days on average from the date staged.

Proven results in priced right-staged homes sales

 

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com judy.colburn@prostagedhomes.com

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HOME STAGING: IT’S ALL IN A DAY’S WORK


An agent friend of mine shared this with me and it really struck a cord with me. The agent was representing a seller with the sale of their home and it was a short sale.

The agent held an open house and it was very successful. The end result was that the owner received multiple offers the first week it was listed. The lender rejected all the offers but that’s another story. Frustrated over all the work that was done only to have it all be for nothing, the agent estimated that the listing ended up costing their office about $10,000. The homeowner asked the agent incredulously, How did you lose $10,000 when all you did was sit in my house for 4 hours??? As I listened sympathetically to my friend, the similarities in our industries suddenly struck me.

To the seller, all the my friend did was sit in the living room for a few hours while people came and went. What the seller didn’t see was all the time my friend spent preparing the paperwork to sign them as a client, all the legal stuff that goes with the job, all those disclosures. Agent prepares paperwork The seller didn’t see all the time spent preparing all those offers and submitting them to the lender. The seller didn’t see (or hear) all the phone calls back and forth with the lender and all the agents who presented offers. The seller didn’t think about the time spent getting the property listed. The seller could only relate to what they actually saw.

And so it is with home staging. Thanks to shows like HGTV’s The Stagers and Design on A Dime, consumers are more aware of home staging and the benefits staging their home brings. And thanks to shows like HGTV’s Get It Sold and Designed to Sell, consumers have no clue of what it really takes, all the work that goes into staging their home. (Don’t get me wrong, I love all of these shows and HGTV is my most watched channel. I so appreciate the awareness HGTV has brought to our industry). But what consumers see is that they walk in for the big reveal and their house has been transformed with granite, a new bathroom, new  furniture, accessories and sometimes even reconstruction and they got it all for less than $2000.

The reality is that there is so much more to staging and redesign. All the behind the scenes work that takes place before a property can be transformed.  What you don’t see is the hours your professional home stager spends creating and preparing your space for transformation, coming up with a plan that will get you a solid offer fast. Creating a Winning Design Before your stager can even start the physical transformation, he/she has to;

Drive to and from the property for a consultation and meet with the homeowner or agent. Not including travel time, this can take as long as 2 or 3 hours depending on the condition of the property, pictures, note taking, take measurements and so forth. Then the stager goes back to the office and spends some time and thought on coming up with the recommendations and priorities for the seller and submits a bid or proposal.

Once the stager gets hired it’s time to come up with a plan for each room. Depending on what your stager is hired to do, he or she may have to oversee the decluttering, neutralizing and depersonalizing of the property. How long does that take? Take a look around your home and then compare it to the finished staged properties you’ve seen on any of the tv shows. How much clutter is in your house? What condition is your house in? Can it compete with all the remodeled homes all the investors have on the market? If not, it needs to be because that’s who your competition is. Last year alone nearly 50% of homes sold were purchased by investors.

Now it’s time to create the design plan, make color selections and come up with furniture flow, placement of artwork, accessories and lighting. Next your stager has to select the inventory that will be used in the property. This may consist of the stager shopping on line for the furniture or visiting a furniture rental company. A quote has to be prepared and sent to the rental company detailing every single item the stager wants to use. Or,

Your stager may carry their own inventory which means a trip to their warehouse or storage facility to select the items he or she will use. Pro Staged Homes Remember on The Stagers tv show, the stagers went to that big warehouse searching for the perfect pieces for the project? Remember all the thought and energy they put into the selection process? Now keep in mind that most of the footage of this segment has been left on the editing floor. You are seeing a condensed 3 minute clip of what likely took a couple of hours. Every stager has to do go through this same exact process to come up with your perfect design.

So we’ve created the design plan, picked the major furniture pieces, artwork, rugs, lamps and accessories but we’re missing something so we have to go shopping. Depending on the project, a stager could spend as little as an hour to a full day or two driving and searching  all over town for the right store and the perfect accessory for your home.

Now that the inventory has been selected, the shopping done and it’s time to wrap it up and load the truck/car and prepare to deliver the goods.  Now off we drive to the house. How many trips did it take to get everything delivered without scratches and dents and in one piece? A broken lamp or horribly scratched item is time and money out of the stager’s pocket because we don’t charge you if we break something. And now we’re unloading everything and lugging it into the house and up and down stairs or elevators.

Everything is inside and we start unwrapping it all. Then we start placing the big pieces in each room. All that furniture has been carefully selected to be placed perfectly in your home to show off all the features and focal points. After we place the furniture, we start placing the accessories (where we know they will have the greatest impact) and hanging the artwork so that it draws buyers eyes to that gorgeous crown moulding or fireplace. We brought bed linens so they have to be steamed or pressed before being putting on the bed.

By now we’ve been at your home for nearly 8 hours (could be more, could be less depending on the number and size of the rooms).  Your house is now transformed into the spectacular showpiece that it is. But we still have to clean up and load all of our supplies, bags and boxes back into the car. And most importantly, we have to take all of the "after" pictures of your newly staged home.

A day or two after your home has been staged, your stager is at her desk completing all the administrative paperwork and creating marketing pieces, blogging and promoting your newly staged home to every all of her contacts, friends and associates assisting you and your real estate agent to get the word out there about your home. We’re blogging on ActiveRain, Energized Seller and our own sites about how great your property is. Yes we’re promoting our staging work too but that’s what’s so great about our industry. We work hand-in-hand with you and your agent to get you the best possible price as quickly as possible! Seller-Stager-Agent

Because you took a proactive role and invested in the services of Pro Staged Homes and the right real estate agent who priced your home correctly, your property is closing escrow less than 60 days later. Home Staged + Home Sold So here we are back at your home, wrapping back up all the furniture, artwork, lighting, plants, rugs and accessories that we used to get your home sold. We’re loading up the car and transporting all that inventory back to our storage facility and restocking for the next stage where we will start this process all over again.

Now that you understand the home staging process and all that goes with it, stay tuned for our next article, How Much Does it Cost to Stage A Home?

PROVEN RESULTS IN PRICED RIGHT STAGED HOME SALES

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Pro Staged Homes      Home Staging & Redesign     909-714-1149      www.prostagedhomes.com judy.colburn@prostagedhomes.com

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Home Staging Hacienda Heights


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HOME STAGING PASADENA: SPACE, SPACE & MORE SPACE


This 2BR 2BA Pasadena condo has been on the market for quite some time. It is large (1330 SQ FT), spacious and has a lot of new updates like granite counters, laminate flooring, fresh paint and new appliances. But those updates weren’t enough to generate a sale.

Living Room Before

Dining Room Before

The unit was in need of a good cleaning, some lighting and more personality. The main living area is very large and often times, this can be intimidating to buyers. They don’t know what to do with all that space and the lack of light can be depressing. Sellers have to show buyers what can be made of such a space. Along came Pro Staged Homes and now this unit is inviting, enticing and charming.

Living Room After

Dining Room After

For Proven Results in Priced-Right Staged-Home Sales

 

 

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com judy.colburn@prostagedhomes.com

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HOME STAGING COVINA WHAT TO DO WITH ALL THAT SPACE


We finished up staging a 3BR 1.5BA Covina home last week for a new client and agent. The home is 1605 SQ FT and the living room and dining room take up the bulk of the space for the entire home. I advised and recommended that sellers stage these two room and the master bedroom. The main living areas are huge and the bedrooms are on the small side. Their two biggest challenges?

 

1) A large living room and dining room that will intimidate potential buyers because they will not have a lot of ideas as to how they will fill these spaces.

2) All three of the bedrooms are on the small side and potential buyers will wonder if their furniture will fit – especially in the master bedroom.

Living Room Before Living Room Before

 

Dining Room Before Dining Room Before

Pro Staged Homes set about staging this home by defining the space and arranging the furniture so that potential buyers could get an idea of how they could use the areas.

Although the seller used the dining room nook as a home office, we didn’t think that was a good use of the space for staging purposes. We used the nook for a buffet server and small seating area for guests.

Dining Nook After

We centered the dining table and chairs in front of the fireplace and set the table to reflect a warm and inviting setting where potential buyers could imagine serving their families and guests a lovely dinner. The fireplace is lit during open houses for that extra emotional appeal.

Dining Room After

 

Dining Room Table

The living/family room is also large in proportion to the kitchen and bedrooms and could easily fit a pool table or home theater and seating. We chose a sofa and loveseat and added a flat panel tv and console. We placed a writing desk and chair on the opposite end of the room. To draw buyers in, we had the real estate agent place her Guest book on the desk to draw buyers into the room.

Living Room After

Living Room After

We placed a queen sized bed in the “master” bedroom so that potential buyers could see that it fit comfortably with plenty of space for nightstands on each side of the bed.

Master Bedroom

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