Posts tagged Chino Home Staging

Home Staging: Vacant to Staged For Sale

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There are a lot of misconceptions about the cost for home staging. People always seem to be surprised and maybe even a bit shocked (and not in a good way) when they get the quote to stage their property, especially for vacant properties. Surprise

First and foremost, it is important for consumers to realize that Home Staging is a cost  an investment, the final investment they will make in their current home. And like any investment, consumers receive a return on that investment (ROI) and an amazing return at that. HomeGains reports that consumers may reap a whopping 299% return on the money they invest in staging their home before selling it. With an occupied home, if the owner were to invest just $400 by hiring a professional home stager before listing their home, it will earn them a higher selling price of nearly $1200.

It has been proven time and again that staged homes sell faster and in this market, for full asking price and sometimes higher than unstaged homes. RESA (REAL ESTATE STAGING ASSOCIATION) reports that in 2009 (the most recent year currently available) staged homes spent 78% less time on the market than their unstaged counterparts. The report looked at unstaged homes previously listed and concluded that they sat on the market an average of 263 days unsold. Those same homes were then staged and sold in 60 days on average after staging. The same study states that properties that were staged before they went on the market and sold in 40.5 days on average after staging.

Most staging companies offer a variety of options for consumers to choose from. Services may include and range from a low $99 for a one hour verbal consultation to about $350 for a DIY (Do It Yourself) Report to $900 for a full day of staging by the home stager. Consumers can select the option that works best for them and make arrangements to hire the stager for any or all of the staging. Or, if they purchase the DIY Report, homeowners can complete all of the recommendations themselves and the stager will come back for a final walk through and to take “after” pictures.

90% of the population cannot see past the current decor of a property nor can they envision what their belongings will look like in an empty room. They won’t be able to guage whether or not their furniture will fit the space and they need to physically see how the area can be made to look and how the space can be used. That’s one of the reasons it is so important to stage vacant properties. Builders have known for years that catering to the lifestyle potential buyers want is integral to the success of their new home sales. So, they invest thousands and thousands of dollars going all out to stage the model homes in a way that will draw buyers in. They know that creating that emotional attachment will bring in the offers.

The investment to stage a vacant home is higher than that of an occupied home. Stagers will do their best to work with the owner’s existing furnishings which saves the seller a lot of money. In the case of a vacant property, the stager will bring in the furniture, accessories, artwork, plants, area rugs and lighting needed to create a home that will appeal to a broad range of buyers as well a home that creates that emotional attachment for potential buyers.

Now that you understand that home staging is the final investment you will make on your present property and you have learned that staged homes sell faster and for the best price, let’s talk about what you are paying for. How does the home stager come up with your total investment costs.

In an earlier blog article, I talked about the process your stager will go through to prepare your home for market. To quickly recap, your stager will:

Meet with you and conduct a walk through and take “before” photos

Prepare/Discuss all of the steps you need to take before staging can begin

Create Room Design for each room to be staged

Select Inventory for each room

Select Furniture, Lighting, Bed & Bath Linens, Artwork, Accessories, Plants

Prepare/Wrap/Load/Transport to property

Deliver/Unload/Unwrap for set up

Determine Room Configuration & Set up Inventory

Personal Shopping

Once your home has been staged, your home stager will take “after” pictures and write blogs and articles and create marketing presentations for their portfolio and to advertise your home on ActiveRain, Energized Seller, their company blogs and other platforms. Many stagers do not charge for these and offer them as complimentary services.

And after your property sells, your stager must then destage the house which includes preparing/wrapping/loading and transporting all of the inventory back to the storage facility and then unload and restock it.

Your home stager will spend many, many hours prepping for the day your home will be staged, many more hours than you will be charged for. Your stager will spend a few restless nights during the creative process coming up with the perfect plan for your home. Your stager may even return to the property while it’s on the market to ensure that everything is still in perfect order for open houses or showings. Again, most won’t charge for this.

As you can see, there is a lot of work that goes into the home staging process. So when your stager is preparing the quote for your home, he/she has to take into account all the time, energy and resources that will be needed. Your stager may rent the furniture and will pass on those fees to you, the client, you will pay a rental fee on all of the accessories from their stock or they may have to do some shopping for some additional items. Or your home stager may have their own warehouse filled with all of the furniture and accessories. In that case, the furniture rental fee will take into account all of the overhead needed to maintain the warehouse as well as a prorated or percentage-based fee on the cost of inventory used in your home.

Regardless, it’s important for consumers to realize all the expenses your home stager has to cover. Expenses may include a mortgage/rent payment on the storage facility or rental fees from the furniture rental company, insurance for the storage facility, liability and car, employee salaries and associated costs, utilities, marketing, professional fees, all the costs associated with any business.

Staging costs vary by region and as such, what it might cost to stage a home in California will be different from what a   home in rural New Hampshire costs.  Some staging companies may have a fixed starting point or minimum fee regardless of the size of the property. Your home stager may charge based on the square footage of the home or as a percentage of the selling price.

You may think that staging a 850sq ft home should cost far less than a 3000sq ft home. And although that might be true, in most cases, your stager is still renting the same basic furniture no matter what the size of the property. There will be a sofa and one or two chairs, occasional tables,(X2 if there is a living room and family/bonus room) dining table and chairs, beds and nightstands. There will be artwork, bed and bath linens, table and floor lamps, plants and decorative accessories in every room.

So what goes into your quote? Your home stager will prepare a quote that will take into account among other things, rental fees for all the furniture, rental fees for all of the accessories used in your home and labor for the entire project. To determine the labor costs, your stager has to account for all of the business expenses, inventory costs, employee-related costs and a reasonable “profit” that allows your them to pay their personal debts and obligations and enables their  company to stay in business.

And now you know all of the work that goes into staging your home and you know what you can expect to be included when you receive your home staging quote. With staged homes selling within 60 days and sitting on the market 78% less time  than unstaged homes, this is an investment that is well worth making.

Home Staging + Priced Right Property =

Pro Staged Homes is a professional home staging company. Our staged properties sell in 54.5 days on average from the date staged.

Proven results in priced right-staged homes sales


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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149

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Home Staging Hacienda Heights

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This 2BR 2BA Pasadena condo has been on the market for quite some time. It is large (1330 SQ FT), spacious and has a lot of new updates like granite counters, laminate flooring, fresh paint and new appliances. But those updates weren’t enough to generate a sale.

Living Room Before

Dining Room Before

The unit was in need of a good cleaning, some lighting and more personality. The main living area is very large and often times, this can be intimidating to buyers. They don’t know what to do with all that space and the lack of light can be depressing. Sellers have to show buyers what can be made of such a space. Along came Pro Staged Homes and now this unit is inviting, enticing and charming.

Living Room After

Dining Room After

For Proven Results in Priced-Right Staged-Home Sales



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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149

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We finished up staging a 3BR 1.5BA Covina home last week for a new client and agent. The home is 1605 SQ FT and the living room and dining room take up the bulk of the space for the entire home. I advised and recommended that sellers stage these two room and the master bedroom. The main living areas are huge and the bedrooms are on the small side. Their two biggest challenges?


1) A large living room and dining room that will intimidate potential buyers because they will not have a lot of ideas as to how they will fill these spaces.

2) All three of the bedrooms are on the small side and potential buyers will wonder if their furniture will fit – especially in the master bedroom.

Living Room Before Living Room Before


Dining Room Before Dining Room Before

Pro Staged Homes set about staging this home by defining the space and arranging the furniture so that potential buyers could get an idea of how they could use the areas.

Although the seller used the dining room nook as a home office, we didn’t think that was a good use of the space for staging purposes. We used the nook for a buffet server and small seating area for guests.

Dining Nook After

We centered the dining table and chairs in front of the fireplace and set the table to reflect a warm and inviting setting where potential buyers could imagine serving their families and guests a lovely dinner. The fireplace is lit during open houses for that extra emotional appeal.

Dining Room After


Dining Room Table

The living/family room is also large in proportion to the kitchen and bedrooms and could easily fit a pool table or home theater and seating. We chose a sofa and loveseat and added a flat panel tv and console. We placed a writing desk and chair on the opposite end of the room. To draw buyers in, we had the real estate agent place her Guest book on the desk to draw buyers into the room.

Living Room After

Living Room After

We placed a queen sized bed in the “master” bedroom so that potential buyers could see that it fit comfortably with plenty of space for nightstands on each side of the bed.

Master Bedroom

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This year is passing by so quickly. It’s hard to believe, especially here in Southern California where we are having record heat waves, that the holidays are almost upon us. For real estate, that means there is a very short period of time to get your house sold before people start to put everything on hold for what I like to call the Holiday Lull. During this time, only the most serious of buyers are out there looking.

Home Staging: Selling Your Home

So what does that mean for you?

Are you selling? Is your home on the market now? And if so, did you do all the necessary prep work and due diligence before you listed? Did you:

Make all the necessary repairs & updates? Fix leaky faucets and squeaky doors? Patch and paint any holes in the walls?  Strip wallpaper? Give rooms a fresh coat of paint? Update light fixtures and cabinet hardware, wall & window treatments and dated decor? In other words have you neutralized your home and brought it up to meet todays’ buyers wants and needs?

Does your home look like this? Home Staging: Kitchen Before

Or like this? Home Staging: Kitchen After

Clean, clean and clean? Did you wash all the floors, tile, grout and windows? Are all kitchen and bathroom surfaces and appliances sparkling? Have you eliminate odors and traces of pets? Is your home clean and decluttered?

Does your home look like this? Home Staging: Bath room before

Or like this? Home Staging: Bath Room After

Have you packed up unused items and gotten rid of anything you don’t need or want anymore? Empty out closets and cupboards of out-of-season clothes and items? Did you remove all the clutter, personal collections and photographs? Is your home depersonalized?

Does your home look like this? Home Staging: Family Room Before

Or like this? Home Staging: Family Room After

Did you mow the lawn and trim the bushes? Clean up yard debris? Paint the exterior of the home if it’s needed? Is your home totally show ready?

Does your home look like this? Home Staging: Exterior Before

Or like this? Home Staging: Exterior After

Did you take great photos to post in your listing advertising? Does your home look clean, bright, light, spacious, inviting, updated, neutralized, decluttered and depersonalized? Will your photos get your home on the buyer’s short list?

Does your home look like this?  Home Staging: Family Room Before

Or like this? Home Staging: Family Room After

Preparing your home for sale and getting it sold in the current market takes a lot of hard work, dedication, sacrifice and strategizing. For a fast sale at full asking price you need  to make your home stand out from the competition. Your home is no longer yours and you have to let go of any emotional attachment so that potential buyers are able to make an emotional connection and see themselves living there. Your home has to be move-in ready which means buyers want to move in without having to do any repairs, updating, painting and so forth.

Home Staging: Family Room After

Although it can be overwhelming, there is help available for you. Properties staged by Pro Staged Homes sell on average 54.5 days from the day they are staged. If you are serious about selling your home and want it sold before the “holiday lull” call us today and let us do for you what we’ve done for our past and present clients.



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This home had been on the market for a few weeks. Although there’s been a little bit of activity, there have been no offers. It’s a great family home in a great location, close to schools and freeways. Wonder why there’ve been no offers?

Here’s the home owner’s master bedroom:

Master Bed Room Before Staging

And here’s her newly staged master bedroom (that she’ll love to sleep in):

Master Bed Room After Staging

When selling a home, it’s imperative that sellers take the time to prepare the home for sale by looking at it through the eyes of potential buyers. If your home is on the market and has been for some time with no activity or offers, one of two things could be the reason why:

1) It’s overpriced for the market and area you live in, or

2) Your home isn’t showing at its best and isn’t making an emotional connection with buyers.

It’s time to take a look at your home with fresh eyes. Remember, buyers today want move-in ready homes. And with more buyers than properties, you want your home to stand out and be among the homes that are selling.

If you can’t figure out the steps you need to take to get your home show ready, hire a home stager to help you. A professional home stager will at a minimum, create a report and give you an itemized list of everything you need to do. You can do the work yourself or hire the stager for additional help. Keep in mind that in today’s market it’s the priced-right staged homes that are selling first!

We staged this home on September 3. Today is September 27 and the agent has 3 offers on the house. How’s that for results!


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