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HOME STAGING HUNTINGTON BEACH


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Pro Staged Homes was called in to help this savvy homeowner get her condo prepped for a fast sale and for the highest possible price. This smart seller won’t be leaving any money on the table!

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REAL ESTATE INVESTING AND HOME STAGING GO HAND-IN-HAND


You’ve purchased the property and have rehabbed it and now it’s time to sell it. Are you prepared to do everything you can to get the best possible price and return on your investment? Sure, in this market, houses are selling fast but with the lack of inventory, don’t you want a bidding war over your property? Or are you willing to chance leaving money on the table? Real estate investing and home staging go hand-in-hand.

When it comes to vacant homes, 90% of the population cannot visualize in their minds how or if their belongings will fit into a space. That’s one of the reasons it is so important for investors to stage their vacant properties. At a minimum, you should consider staging the main living areas of the home, including the living room, dining room and family room if there is one. Investors should also consider staging the master bedroom and at least lightly staging the kitchen. Sellers need potential buyers to connect emotionally with the home and properly staged rooms create and secure that connection.

 

Living Room Before: Quiet Hills before

Living Room After: Quiet Hills after

A house that’s staged shows buyers the home’s features and focal points, the things that make that particular home special. And they will be attracted to homes and rooms that create visions of warm, cozy days and evenings spent in the space. Home Staging does just that.

Which room is going to attract a buyer?

This dark, empty space, or Living Room Before

 

This inviting, stylish living room? Living Room After

You’ve made a large investment already and your goal is to get the highest ROI that you can. Including the cost of home staging into your budget helps ensure that outcome. According to HomeGain’s 2012 National Home Improvement Survey, home staging nets a 196% ROI. (It is important to note that all of the projects on the list are part of the home staging process and that the cost of the staging shown is representative of an occupied property). In the case of flips, the property is considered a “vacant” stage so the staging will consist of bringing in furniture, artwork, lighting, bed and bath linens, possibly area rugs and home decor items. Cost is subject to square footage, the number of bed and bath rooms, what rooms are being staged and so forth.

You also want to make sure you a hire a qualified, reputable, professional home staging company. Keep in mind that cheaper usually isn’t better. You will get what you pay for. You want a home staging company with a proven track record.

In the end, it all comes down to buyers’ perceptions of the home and whether or not they can see themselves living there. Make sure your investment property gives buyers that emotional connection they need.

Pro Staged Homes specializes in investor-owned vacant property staging. We average less than 60 days to close of escrow.

 

 

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

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HOME STAGING RANCHO CUCAMONGA


When Kristan Stacey-Graf signed her new Rancho Cucamonga listing she called on Pro Staged Homes to help her client prepare the house for market. Having worked with us on a previous listing, Kristan knew we would go above and beyond the call of duty and do everything necessary to assist her and her client.

We prepared a written consultation for the client and were then hired to implement those recommendations. We brought in the necessary people and resources and proceeded with our plan, which included:

Pulling the carpeting from the powder room and tiling it, replacing the mirror and removing some dated hardware. We painted the vanity and added new hardware. We also painted the vanities in the master bedroom and guest bath room and added new hardware to them as well. To keep the budget reasonable, we spray painted all of the cabinet hinges black to coordinate with the new knobs and handles for a more cohesive look. We also ended up pulling the carpet from the master bath and replaced it with tile as well.

 

Powder room before          Powder Room After

Grout before cleaning          Grout after cleaning and repair

 

We patched and painted the nail holes throughout the house and replaced and/or updated all of the cabinet hardware. We cleaned and repainted the grout on the kitchen counter tops, replaced the hall and master bath light fixtures and had the seller remove everything from the house that we could not use for staging.

 

cabinets before  cabinets after

We were also hired to stage the property. So, using the homeowner’s existing living room and master bed room furniture, we brought in additional furniture for the family room and dining room as well as accessories, bed and bath linens, plants, lighting and artwork.

We were also hired to stage the property. So, using the homeowner’s existing living room and master bed room furniture, we brought in additional furniture for the family room and dining room as well as accessories, bed and bath linens, plants, lighting and artwork.

Living Room Before    Living Room After 

   Master bedroom before     Master bedroom after

The property is now listed for sale. It is a 5BR 2.5BA 2050 SQ FT Pool Home offered at $449,000.00. The listing agent is Kristan Stacey Graf of Keller Williams East Foothills.

 

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PROVEN RESULTS IN PRICED RIGHT – STAGED HOME SALES.

 

 

 

 

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Pro Staged Homes      Home Staging & Redesign          909-714-1149   

  www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

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HOME STAGING in Temple City


HOME STAGING IN TEMPLE CITY  (Draft) (edit/delete)

Pro Staged Homes was called in to help these Temple City homeowners get their property sold. It had been on the market for 90 days with no offers. The new listing agent brought us in because he knew we could help put this property in market-ready condition. The issues? There were a few. 1) The house is currently rented out to several tenants, each renting their own room and sharing the kitchen, baths and living areas. 2) The front part of the house had been added on as the owners worked out of their home, so they added on an office and lobby/reception area. 3) The kitchen needed to be updated. We prepared a written consultation with several suggestions to successfully prepare the home for market. The homeowners chose to implement some of recommendations which vastly improved the look and feel of the home. Once they were don, using some of their existing furnishings and bringing in some of our own we created a cohesive, pulled together property that is sure to bring a sale.

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Proven results in priced-right, staged-home sales!

Pro Staged Homes Home Staging & Redesign Los Angeles, CA 909-714-1149 http://www.prostagedhomes.com judy.colburn@prostagedhomes.com

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Pro Staged Homes      Home Staging & Redesign           909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

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HOME STAGING 101: PREPARING THE HOME FOR SALE


It’s home staging 101. The basic things a seller has to do if they want their home to sell in a reasonable amount of time and for the best possible price offer. Preparing the home for sale. By now, everyone has heard the news, you have to:

Clean

Declutter

Depersonalize

Those are the top three items every seller must complete before they even think about listing their home. If the house doesn’t show great curb appeal and clean, spacious-looking, updated rooms in outstanding online photos there won’t be many serious buyers showing up to view it, it won’t get top-dollar and it won’t sell very quickly.

Pro Staged Homes was recently called in to help a seller whose property had been on the market for 97 days with no offers. They had hired a new listing agent who suggested they have the property staged.

It is a challenging property in that the sellers, when they lived there, built an addition to the front of the home where they ran their business from. After they moved out, they rented rooms in the back of the house out to individual tenants who still live there. Half of it was a hodge-podge of furniture and personal belongings, the other half empty.

We arrived for the consultation and room by room, made a list of repairs and changes that really needed to be made if they were serious about getting it sold. The owners were eager to sell the property and so they made some, but not all of the suggested repairs and updates. However, they made enough changes and repairs that with home staging the property is at a point where they can reasonably expect a sale and good solid offer.

Take a look at these before and after shots. They clearly show the difference in how the house looked when it was first listed to the way it shows now:

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This property needed to be cleaned up and pulled together, made to feel like a complete home rather than a community gathering spot. Buyers need to be able to see the house as a home, a home they can live in. We think we have accomplished that objective. Stay tuned for news of a sale!

Proven results in priced rightstaged home sales.

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Los Angeles Home Staging: West LA Stunning Remodel


Stunning West Los Angeles home completely remodeled and staged by Pro Staged Homes.

Listing Price: $985,000 Status: Active

2744 Midvale Ave Los Angeles (City) CA 90064 Residential –

Single Family Living Area: 1,955 Sq. Ft. Bedrooms: 4 Bathrooms: 3.5

Conveniently located on a quiet street in Rancho Park neighborhood of West LA, this beautiful 4 bedroom & 3-1/2 bath home (including the addition) is completely renovated with professional designs.

This property is within walking distance to everything you want: great schools, groceries, shops, and restaurants.

Within this contemporary styled house, there are new dual pane energy efficient vinyl windows, new copper plumbing, new electrical panel and system, new recessed lighting and fixtures, new HVAC system, new exterior & interior paint, new front and backyard deck, new hardwood and tile floors, new doors and newly landscaped garden with a fountain. The kitchen has new custom cabinets, quartz-stone countertop, and equipped fully with stainless steel appliances. All bathrooms have been upgraded with mosaic tile layout, modern bath faucets and accessories. Front and backyard gardens are beautifully designed and landscaped with new plantings, pebbles, and trees.

Terms: Standard Sale Listing courtesy of Realty One Group Inc, James Chen;

 

 

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Averaging less than 10 days to an accepted offer and less than 54 days to close of escrow, Pro Staged Homes has…

Proven results in priced right-staged homes sales.

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Pro Staged Homes      Home Staging & Redesign      Los Angeles, CA      909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

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HOME STAGING: DOES BEING MORE EXPENSIVE MEAN BETTER QUALITY AND RESULTS?


Does being more expensive mean better quality and results? Many people believe that when an item or service costs more it must mean that it’s because the quality or service is better. Some times, that is true. I admit I am a name brand shopper,  particularly when it comes to food and groceries. I’m sorry but in my opinion, my Haagen-Dazs ice cream tastes way better than any other national or store brand out there. And I like my Bounty paper towels and Quilted Northern toilet tissue a lot better than those other supposed leading brands.

And when it comes to service providers there is a certain satellite TV company that I much prefer over its competitor and those cable companies. I pay more for my dry cleaning because the cheap guys ruined a couple of my suits. So yes, there are times when the cost does mean better quality and results.

But this is not always the case. Take home staging for example. I don’t know of a single stager who will disclose their pricing strategy, myself included. Our course instructors advised us to develop our pricing based on how much money we need to make to support ourselves. Using this strategy, it is quite easy to see why there would be such a variance in the pricing strategy of home staging companies.

There are times when you are paying for the name attached to the staging company. Think Los Angeles based Meridith Baer and Matthew Finlason for example. Extremely talented, highly reputable and respected. You pay for that. But at the same time, these people are staging for the uber rich, not your average home seller.

Some staging companies carry their own inventory so they have warehouse and storage overhead costs such as rent or a mortgage, insurance and so forth. Some have employees so they have payroll taxes and costs. Some may have an office outside the home. All of that has to be included in the pricing. But not all staging companies have these expenses.

Many staging companies consist of only the stager him or herself, such as my case. On occasion I hire extra help but for the most part, it’s just me. I do not have a family to provide for nor do I have a spouse or significant other helping to support me. I do not live beyond my means so I do not have excessive bills and expenses. But I do have to support myself for today, tomorrow and the future. I still have to be able to put food on the table, gas in the car, save for rainy days and retirement. So based on the strategy I was taught to develop my pricing strategy upon, my costs may not be as high as others.

So when Pro Staged Homes submits a bid to a prospective client that comes in lower than some others, does that mean that my work is not as good as my competitors? That I am using cheap furniture and accessories? Absolutely not. Don’t get me wrong, my prices are not the cheapest, but I am also not the most expensive. I pride myself on the service and quality I provide and every one of my clients will tell you I go above and beyond what is expected. In the home staging business, word-of-mouth and referrals are the biggest form of advertising and source of work.

You still need to use caution when hiring a stager, or for any business or person for that matter. There are those who give you a low bid and their portfolio will show you why their bid is so low. When hiring a professional home stager be sure to get their statistics and portfolio results because those two items will tell you exactly what you’re getting for your money.

 

PROVEN RESULTS IN PRICED RIGHT-STAGED HOMES SALES!

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Pro Staged Homes      Home Staging & Redesign      909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

 

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