Archive for Selling Your Home

Home Staging Claremont: 2540 king Way


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Presented by Steve Major and Associates. Pro Staged Homes was called in to stage this beautiful rehabbed Claremont property. Now listed and offered at $639,000, Steve describes the home as a standard sale, great location, large lot. This beautifully remodeled North Claremont home is located in close proximity to Claremont trails, parks & award winning schools (including Condit Elementary). The house has a great floor plan. There are three bedrooms on North wing of the house. On the South wing is the master bedroom and an office which can easily be converted to 5th bedroom. There are new carpets in all bedrooms and beautiful slate tiles in the remainder of the house. Master bedroom has walk-in closet and sliding door opening to the back yard adjacent to patio cover. Both bathrooms have been remodeled. There are new windows throughout the house. Enjoy cooking in the gourmet kitchen which has white cabinets, granite counters & stainless steel appliances. Living room has a cozy fireplace, lots of natural lights and two sliding doors opening to beautiful backyard. Kitchen opens to a very large family room with wet bar which makes it perfect for entertaining. Outside is a large pool sized backyard (newly seeded), covered patio and a side yard. Additional features include: professionally landscaped front yard. 3 car garage, indoor laundry; New interior and exterior paint; Formal dining; beautiful mountain views; recessed lighting and much more.

Professionally photographed by Kimberly Olbrich, West Covina, CA.

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HOME STAGING 101: PREPARING THE HOME FOR SALE


It’s home staging 101. The basic things a seller has to do if they want their home to sell in a reasonable amount of time and for the best possible price offer. Preparing the home for sale. By now, everyone has heard the news, you have to:

Clean

Declutter

Depersonalize

Those are the top three items every seller must complete before they even think about listing their home. If the house doesn’t show great curb appeal and clean, spacious-looking, updated rooms in outstanding online photos there won’t be many serious buyers showing up to view it, it won’t get top-dollar and it won’t sell very quickly.

Pro Staged Homes was recently called in to help a seller whose property had been on the market for 97 days with no offers. They had hired a new listing agent who suggested they have the property staged.

It is a challenging property in that the sellers, when they lived there, built an addition to the front of the home where they ran their business from. After they moved out, they rented rooms in the back of the house out to individual tenants who still live there. Half of it was a hodge-podge of furniture and personal belongings, the other half empty.

We arrived for the consultation and room by room, made a list of repairs and changes that really needed to be made if they were serious about getting it sold. The owners were eager to sell the property and so they made some, but not all of the suggested repairs and updates. However, they made enough changes and repairs that with home staging the property is at a point where they can reasonably expect a sale and good solid offer.

Take a look at these before and after shots. They clearly show the difference in how the house looked when it was first listed to the way it shows now:

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This property needed to be cleaned up and pulled together, made to feel like a complete home rather than a community gathering spot. Buyers need to be able to see the house as a home, a home they can live in. We think we have accomplished that objective. Stay tuned for news of a sale!

Proven results in priced rightstaged home sales.

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HOME STAGING TIPS FOR UPDATING KITCHENS AND BATHS WHEN SELLING A HOME


Lots of homes are listed for sale that are in need of some updating. I would not recommend a seller spend a lot of money on remodeling the kitchen and bathrooms. I do however, strongly recommend that sellers invest in some minor updates so that the property appears well-maintained and move-in ready. Move-in ready, one of the top “must haves” on buyer’s lists of wants/needs.

So what do you do when you have a kitchen that is still in the 80’s? Oak cabinets, tile countertops? There are things home owners can do to counter the dated look. With some elbow grease and sometimes a small cash investment, you can have your kitchen and baths looking great.

Tomahawk before makeover

Tomahawk Kitchen After Makeover

Real Estate Agents and Home Stagers cannot stress enough, the importance of a clean, uncluttered home. Make sure that every surface in the kitchen and bath from floor-to-ceiliing have been washed, scrubbed, dusted and polished. Nothing turns a potential buyer off more than dirty, unsanitary rooms, fixtures and appliances.

Tile Countertops: Replace or repair cracked and/or broken tiles. Clean the grout and if necessary replace it. Try using sandpaper to scrub the surface of the grout or use a grout cleaning solution. There are also grout markers available at most home improvement stores that come in a variety of colors. You may need to reseal so check with your home improvement expert.

Bathroom Before

Cabinets: Paint and stain is your best friend when replacing the cabinets isn’t an option. This home stager recommends not painting over the hardware. It’s best to remove cabinet doors and hardware for painting.

 Bathroom After

At the very least, cabinetry should be washed and polished. We recommend Murphy’s Oil Soap. This product cleans the wood and brings back the shine and luster. See the difference in this cabinet door? 

 

                Oak Kitchen Cabinet Before         Oak Kitchen Cabinet After

Pro Staged Homes suggests updating faucets, fixtures and lighting whenever possible. These items can be purchased relatively inexpensively but provide a lot of bang for the buck.

1-1/4 in. Hollow Cabinet Hardware Knob 25-Pack   Home Depot sells contractor packs of knobs for about $40 and 3 in. Satin Nickel Cabinet Pulls 10-Pack 10 packs of pulls for about $16.

Taking the time to make these small changes will net great gains in the amount of time it takes to sell, the selling price of your home and quite possibly multiple offers. Home selling is about perception and a well-maintained home is always perceived with a higher value!

Thinking or planning on selling? Properties staged by Pro Staged Homes average less than 10 days to an accepted offer and less than 54 days to close of escrow. Call us today and schedule your home staging consultation. You’ll be glad you did!

Proven results in priced-right, staged-home sales!

 

 

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Pro Staged Homes      Home Staging & Redesign      Los Angeles, CA      909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

 

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Home Staging is only for high-end homes. We’ve been seeing and hearing that for years. Just look at all the model home communities. Theses gorgeous properties are staged to the max. Buyers tour them, sometimes drooling and sometimes finding love-at-first-site. Admit it, haven’t many of us spent our weekends driving around to the grand openings, delighted and excited by the life-style decorating feast we’re about to partake in?

But the times, they are a changin’. Home Staging is here to stay and it’s growing in popularity. That is in large part due to all of the HGTV like programming, decorating magazines and media attention being given to the home selling and buying industry. But it’s also because people want to get in on that slice of heaven they saw in the models. Home buyers at all price levels want a piece of that pie.    Piece of the Pie

Here in America, buying a home is almost a constitutional right, it’s always been touted as the great American Dream. Buy a home, set down roots and become a part of this great country. But do only wealthy people get a piece of this pie? Are only wealthy people entitled to buy that heavenly lifestyle? Of course not.

Whether the buyer is a first-timer, moving up or down-sizing, they still desire that dreamy lifestyle they saw in the model home. Most people will be able to describe every detail of “that” model house they fell in love with – no matter how long ago it was that they saw it. And there’s a reason for that.  Home Staging.  Love at first site They made an emotional connection to a home that was staged, a home that hooked them on the lifestyle living in that house would bring them. It wasn’t just because the price was right, it wasn’t just the location. It was the way the house was staged, it was the way the house appealed to their emotional senses, the way that house looked and felt like a home to them.

Some will say it’s pricing. Some will say it’s the location. Some say both. Some still don;t believe in that value (Check out HomeGains 2011 Top 10 Home Improvement Realtor Survey) home staging brings to the table. But let’s face it, buying a home is a highly emotional process. Home Staging is based on that emotion, placing focus on the features, showing how each space can be used, high-lighting all of the home’s potential. In many cases, when a buyer is torn between 2 or more properties, where one is staged and the other vacant, often times, it’s the staged home that will sell.

Check out a few of Pro Staged Homes wide range of staged properties:

363 W Peach St Compton CA before staging    363 Peach St Compton CA staged by Pro Staged Homes  Compton CA $185,000

 

Maimone San Dimas living room before staging   S Maimone San Dimas living room staged by Pro Staged Homes San Dimas $280,000

 

Glendora CA family-dining before staging   Glendora CA family-dining staged by Pro Staged Homes Glendora CA $622,00

Chino Hills master retreat before staging     Chino Hills master retreat staged by Pro Staged Homes   Chino Hills CA $989,900

Proven results in priced right staged home sales



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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

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Home Staging Whittier


3BR 2BA 1576 SQ FT Corner lot home. Listed by Rob Doeppel. 626-447-1818. Offered at $379,800

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The Power of Home Staging Pasadena


Newly listed with the power of home staging. Listed at $928,800 by Rob Doeppel. 626-447-1818

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HOME STAGING: IT’S ALL IN A DAY’S WORK


An agent friend of mine shared this with me and it really struck a cord with me. The agent was representing a seller with the sale of their home and it was a short sale.

The agent held an open house and it was very successful. The end result was that the owner received multiple offers the first week it was listed. The lender rejected all the offers but that’s another story. Frustrated over all the work that was done only to have it all be for nothing, the agent estimated that the listing ended up costing their office about $10,000. The homeowner asked the agent incredulously, How did you lose $10,000 when all you did was sit in my house for 4 hours??? As I listened sympathetically to my friend, the similarities in our industries suddenly struck me.

To the seller, all the my friend did was sit in the living room for a few hours while people came and went. What the seller didn’t see was all the time my friend spent preparing the paperwork to sign them as a client, all the legal stuff that goes with the job, all those disclosures. Agent prepares paperwork The seller didn’t see all the time spent preparing all those offers and submitting them to the lender. The seller didn’t see (or hear) all the phone calls back and forth with the lender and all the agents who presented offers. The seller didn’t think about the time spent getting the property listed. The seller could only relate to what they actually saw.

And so it is with home staging. Thanks to shows like HGTV’s The Stagers and Design on A Dime, consumers are more aware of home staging and the benefits staging their home brings. And thanks to shows like HGTV’s Get It Sold and Designed to Sell, consumers have no clue of what it really takes, all the work that goes into staging their home. (Don’t get me wrong, I love all of these shows and HGTV is my most watched channel. I so appreciate the awareness HGTV has brought to our industry). But what consumers see is that they walk in for the big reveal and their house has been transformed with granite, a new bathroom, new  furniture, accessories and sometimes even reconstruction and they got it all for less than $2000.

The reality is that there is so much more to staging and redesign. All the behind the scenes work that takes place before a property can be transformed.  What you don’t see is the hours your professional home stager spends creating and preparing your space for transformation, coming up with a plan that will get you a solid offer fast. Creating a Winning Design Before your stager can even start the physical transformation, he/she has to;

Drive to and from the property for a consultation and meet with the homeowner or agent. Not including travel time, this can take as long as 2 or 3 hours depending on the condition of the property, pictures, note taking, take measurements and so forth. Then the stager goes back to the office and spends some time and thought on coming up with the recommendations and priorities for the seller and submits a bid or proposal.

Once the stager gets hired it’s time to come up with a plan for each room. Depending on what your stager is hired to do, he or she may have to oversee the decluttering, neutralizing and depersonalizing of the property. How long does that take? Take a look around your home and then compare it to the finished staged properties you’ve seen on any of the tv shows. How much clutter is in your house? What condition is your house in? Can it compete with all the remodeled homes all the investors have on the market? If not, it needs to be because that’s who your competition is. Last year alone nearly 50% of homes sold were purchased by investors.

Now it’s time to create the design plan, make color selections and come up with furniture flow, placement of artwork, accessories and lighting. Next your stager has to select the inventory that will be used in the property. This may consist of the stager shopping on line for the furniture or visiting a furniture rental company. A quote has to be prepared and sent to the rental company detailing every single item the stager wants to use. Or,

Your stager may carry their own inventory which means a trip to their warehouse or storage facility to select the items he or she will use. Pro Staged Homes Remember on The Stagers tv show, the stagers went to that big warehouse searching for the perfect pieces for the project? Remember all the thought and energy they put into the selection process? Now keep in mind that most of the footage of this segment has been left on the editing floor. You are seeing a condensed 3 minute clip of what likely took a couple of hours. Every stager has to do go through this same exact process to come up with your perfect design.

So we’ve created the design plan, picked the major furniture pieces, artwork, rugs, lamps and accessories but we’re missing something so we have to go shopping. Depending on the project, a stager could spend as little as an hour to a full day or two driving and searching  all over town for the right store and the perfect accessory for your home.

Now that the inventory has been selected, the shopping done and it’s time to wrap it up and load the truck/car and prepare to deliver the goods.  Now off we drive to the house. How many trips did it take to get everything delivered without scratches and dents and in one piece? A broken lamp or horribly scratched item is time and money out of the stager’s pocket because we don’t charge you if we break something. And now we’re unloading everything and lugging it into the house and up and down stairs or elevators.

Everything is inside and we start unwrapping it all. Then we start placing the big pieces in each room. All that furniture has been carefully selected to be placed perfectly in your home to show off all the features and focal points. After we place the furniture, we start placing the accessories (where we know they will have the greatest impact) and hanging the artwork so that it draws buyers eyes to that gorgeous crown moulding or fireplace. We brought bed linens so they have to be steamed or pressed before being putting on the bed.

By now we’ve been at your home for nearly 8 hours (could be more, could be less depending on the number and size of the rooms).  Your house is now transformed into the spectacular showpiece that it is. But we still have to clean up and load all of our supplies, bags and boxes back into the car. And most importantly, we have to take all of the "after" pictures of your newly staged home.

A day or two after your home has been staged, your stager is at her desk completing all the administrative paperwork and creating marketing pieces, blogging and promoting your newly staged home to every all of her contacts, friends and associates assisting you and your real estate agent to get the word out there about your home. We’re blogging on ActiveRain, Energized Seller and our own sites about how great your property is. Yes we’re promoting our staging work too but that’s what’s so great about our industry. We work hand-in-hand with you and your agent to get you the best possible price as quickly as possible! Seller-Stager-Agent

Because you took a proactive role and invested in the services of Pro Staged Homes and the right real estate agent who priced your home correctly, your property is closing escrow less than 60 days later. Home Staged + Home Sold So here we are back at your home, wrapping back up all the furniture, artwork, lighting, plants, rugs and accessories that we used to get your home sold. We’re loading up the car and transporting all that inventory back to our storage facility and restocking for the next stage where we will start this process all over again.

Now that you understand the home staging process and all that goes with it, stay tuned for our next article, How Much Does it Cost to Stage A Home?

PROVEN RESULTS IN PRICED RIGHT STAGED HOME SALES

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Pro Staged Homes      Home Staging & Redesign     909-714-1149      www.prostagedhomes.com judy.colburn@prostagedhomes.com

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