Archive for Real Estate Investors

Home Staging Claremont: 2540 king Way

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Presented by Steve Major and Associates. Pro Staged Homes was called in to stage this beautiful rehabbed Claremont property. Now listed and offered at $639,000, Steve describes the home as a standard sale, great location, large lot. This beautifully remodeled North Claremont home is located in close proximity to Claremont trails, parks & award winning schools (including Condit Elementary). The house has a great floor plan. There are three bedrooms on North wing of the house. On the South wing is the master bedroom and an office which can easily be converted to 5th bedroom. There are new carpets in all bedrooms and beautiful slate tiles in the remainder of the house. Master bedroom has walk-in closet and sliding door opening to the back yard adjacent to patio cover. Both bathrooms have been remodeled. There are new windows throughout the house. Enjoy cooking in the gourmet kitchen which has white cabinets, granite counters & stainless steel appliances. Living room has a cozy fireplace, lots of natural lights and two sliding doors opening to beautiful backyard. Kitchen opens to a very large family room with wet bar which makes it perfect for entertaining. Outside is a large pool sized backyard (newly seeded), covered patio and a side yard. Additional features include: professionally landscaped front yard. 3 car garage, indoor laundry; New interior and exterior paint; Formal dining; beautiful mountain views; recessed lighting and much more.

Professionally photographed by Kimberly Olbrich, West Covina, CA.


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It’s home staging 101. The basic things a seller has to do if they want their home to sell in a reasonable amount of time and for the best possible price offer. Preparing the home for sale. By now, everyone has heard the news, you have to:




Those are the top three items every seller must complete before they even think about listing their home. If the house doesn’t show great curb appeal and clean, spacious-looking, updated rooms in outstanding online photos there won’t be many serious buyers showing up to view it, it won’t get top-dollar and it won’t sell very quickly.

Pro Staged Homes was recently called in to help a seller whose property had been on the market for 97 days with no offers. They had hired a new listing agent who suggested they have the property staged.

It is a challenging property in that the sellers, when they lived there, built an addition to the front of the home where they ran their business from. After they moved out, they rented rooms in the back of the house out to individual tenants who still live there. Half of it was a hodge-podge of furniture and personal belongings, the other half empty.

We arrived for the consultation and room by room, made a list of repairs and changes that really needed to be made if they were serious about getting it sold. The owners were eager to sell the property and so they made some, but not all of the suggested repairs and updates. However, they made enough changes and repairs that with home staging the property is at a point where they can reasonably expect a sale and good solid offer.

Take a look at these before and after shots. They clearly show the difference in how the house looked when it was first listed to the way it shows now:

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This property needed to be cleaned up and pulled together, made to feel like a complete home rather than a community gathering spot. Buyers need to be able to see the house as a home, a home they can live in. We think we have accomplished that objective. Stay tuned for news of a sale!

Proven results in priced rightstaged home sales.

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The listing agent for this beautiful Claremont CA view home had never used a home stager before. She had shown the property several time but there were no takers. After taking our advice to remove the existing furnishings and bring in up-to-date furniture and accessories, the home was re-presented.

The result? The house sold in one day! The buyers had viewed the property before it was staged and decided it wasn’t the right house for them. After being persuaded to come back for another look after staging, they bought it.

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Entertainer’s Dream within Riverside Orange Groves * On 1 Acre of land, Main Home features 3257 square feet of living space with 4 Bedrooms and 3 Bathrooms * Separate Guest Home features a Full Kitchen, 2 Bedrooms, and 1 Bathroom * Main Home has Granite Countertops, New Stainless Steel Appliances, Double Oven, and a Center Island in the Kitchen * Family Room features a dramatic Wood Beam Ceiling with Brick Fireplace * Master Suite features it’s own Fireplace and French Doors leading to the Pool and Courtyard * New Granite Countertops, Dual Sinks, and New Tile Shower in Master Bath * New Interior and Exterior Paint throughout * Separate Wet Bar for Entertaining * New Carpet and Tile throughout * Backyard features a Pool and Spa in Courtyard * 3 Car Garage and plenty of additional Parking Space * RV Parking * Revitalized Landscaping.

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Listing Courtesy of Josh Painter with Pacific Lifestyles Realty, License number: 0173469.


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Home staging. Can you justify the cost? Home staging gets a lot of buzz these days. Home stagers say vacant homes sell faster and for a better price. They say you have to have your property staged if you want it sold in this market.  They say that buyers can’t imagine what an empty house would look like, that you have to show how each space can be used and what it might look like when there is furniture and belongings in there. Home stagers say you have to present an environment and atmosphere that will draw buyers in and create an emotional attachment with them.  But is what they say true? Is it really worth it? Should you stage, should you not stage.

Well, according to the Real Estate Staging Association (RESA), staged homes sell 85% faster than unstaged homes.  If you list your property before considering staging, it may linger for up to 6 months unsold. And keep in mind that the majority of interest comes when a property is first listed. If you wait to see if you get any offers and don’t, you lose precious time, money and potential buyers in those first days and weeks.

Are potential buyers that tour your property really not able to visualize what the living room would look like with a sofa and a chair in it? Easy enough to determine, try this little exercise:

You can leave your eyes open or close them, whichever is more comfortable for you. Now, picture in your mind the image of a cloud. Picture it growing.  Now see, and “feel” its heavy cold rain. See the rain hitting the ground, then flowing toward streams and rivers toward the ocean. Now “see” the hot sun hitting and evaporating the water and forming clouds.

Were you able to create this scene in your mind, clearly see it? Were there other clouds in the sky? What color was the sky? Black or blue? What about the water, did you see every detail? Could you see the rain pouring down? Were the drops big or small? Was the rain coming from the east or west, north or south? You get the picture. No? You’re not alone, neither can 90% of the rest of us.

So, now you know that staged homes sell 85% faster than vacant properties and you can understand how important visualizing is to the home selling process (check out HomeGains annual 2011 Home Improvements Survey). You can understand that the property needs to “connect” with potential buyers on an emotional level and home staging does exactly that.

When it comes right down to it, money is always the “issue” and the deciding factor. Sellers are hesitant to make the one investment that will give them an edge over their competition. The one strategy that is able to provide tangible, proven results.

Let’s go back to RESA’s 2010 study. Using their example and formula you can determine approximately how much money you will continue to spend while your home is on the market un-staged.

If your mortgage is : $1800.00

If your direct expenses are: $300.00

Total carrying cost per month: $2,100.00

RESA’s study shows home owners had their property on the market for an average of 6 months. $2,100.00 X 6 months = $12,600.00 in expenses. Had those homeowners staged first, their time on market would have been cut by 120 days on average (4 months). $2,100.00 x 4 months= $8,400.0. Staging their homes first would have saved them $ 8,400.00.

Costs for staging a vacant house vary, subject to the square footage, # of rooms staged, target market and other factors. But let’s say you invested $3500 to stage your property for 60 days (the average time on market per the RESA study and what’s more, properties staged by Pro Staged Homes average less than 54 days from the date staged to CLOSE OF ESCROW). You would have saved $4900.00 overall. And what if you choose not to stage and have to reduce the price?

 That’s another $5000-$10,000 taken out of your pocket.

These numbers are all relative to individual mortgage and expenses but you can use this simple formula to determine how much you will save by staging your home  or listingbefore putting it on the market:

Mortgage + expenses (utilities etc.) = Monthly expenses

Monthly expenses X 6 months (avg. time un-staged) = Cost to list house un-stagedSavings: Expenses x 4 months (average time on market reduced) – staging fee = Savings if you stage your house first!

** If you have a price reduction you can also add that into the loss you are taking by listing a property un-staged.

Check out RESA’s Home Staging Calculator to see how much you can save:

Want more proof?

This Chino Hills property sat vacant on the market with no offers for nearly 50 days. It was staged by Pro Staged Homes mid January and went into escrow less than 30 days later!

This Whittier property sat vacant for over 125 days. After being staged by Pro Staged Homes, it closed escrow less than 60 days later!



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Home Staging is only for high-end homes. We’ve been seeing and hearing that for years. Just look at all the model home communities. Theses gorgeous properties are staged to the max. Buyers tour them, sometimes drooling and sometimes finding love-at-first-site. Admit it, haven’t many of us spent our weekends driving around to the grand openings, delighted and excited by the life-style decorating feast we’re about to partake in?

But the times, they are a changin’. Home Staging is here to stay and it’s growing in popularity. That is in large part due to all of the HGTV like programming, decorating magazines and media attention being given to the home selling and buying industry. But it’s also because people want to get in on that slice of heaven they saw in the models. Home buyers at all price levels want a piece of that pie.    Piece of the Pie

Here in America, buying a home is almost a constitutional right, it’s always been touted as the great American Dream. Buy a home, set down roots and become a part of this great country. But do only wealthy people get a piece of this pie? Are only wealthy people entitled to buy that heavenly lifestyle? Of course not.

Whether the buyer is a first-timer, moving up or down-sizing, they still desire that dreamy lifestyle they saw in the model home. Most people will be able to describe every detail of “that” model house they fell in love with – no matter how long ago it was that they saw it. And there’s a reason for that.  Home Staging.  Love at first site They made an emotional connection to a home that was staged, a home that hooked them on the lifestyle living in that house would bring them. It wasn’t just because the price was right, it wasn’t just the location. It was the way the house was staged, it was the way the house appealed to their emotional senses, the way that house looked and felt like a home to them.

Some will say it’s pricing. Some will say it’s the location. Some say both. Some still don;t believe in that value (Check out HomeGains 2011 Top 10 Home Improvement Realtor Survey) home staging brings to the table. But let’s face it, buying a home is a highly emotional process. Home Staging is based on that emotion, placing focus on the features, showing how each space can be used, high-lighting all of the home’s potential. In many cases, when a buyer is torn between 2 or more properties, where one is staged and the other vacant, often times, it’s the staged home that will sell.

Check out a few of Pro Staged Homes wide range of staged properties:

363 W Peach St Compton CA before staging    363 Peach St Compton CA staged by Pro Staged Homes  Compton CA $185,000


Maimone San Dimas living room before staging   S Maimone San Dimas living room staged by Pro Staged Homes San Dimas $280,000


Glendora CA family-dining before staging   Glendora CA family-dining staged by Pro Staged Homes Glendora CA $622,00

Chino Hills master retreat before staging     Chino Hills master retreat staged by Pro Staged Homes   Chino Hills CA $989,900

Proven results in priced right staged home sales

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149


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