Archive for FSBO


The listing agent for this beautiful Claremont CA view home had never used a home stager before. She had shown the property several time but there were no takers. After taking our advice to remove the existing furnishings and bring in up-to-date furniture and accessories, the home was re-presented.

The result? The house sold in one day! The buyers had viewed the property before it was staged and decided it wasn’t the right house for them. After being persuaded to come back for another look after staging, they bought it.

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Home Staging is only for high-end homes. We’ve been seeing and hearing that for years. Just look at all the model home communities. Theses gorgeous properties are staged to the max. Buyers tour them, sometimes drooling and sometimes finding love-at-first-site. Admit it, haven’t many of us spent our weekends driving around to the grand openings, delighted and excited by the life-style decorating feast we’re about to partake in?

But the times, they are a changin’. Home Staging is here to stay and it’s growing in popularity. That is in large part due to all of the HGTV like programming, decorating magazines and media attention being given to the home selling and buying industry. But it’s also because people want to get in on that slice of heaven they saw in the models. Home buyers at all price levels want a piece of that pie.    Piece of the Pie

Here in America, buying a home is almost a constitutional right, it’s always been touted as the great American Dream. Buy a home, set down roots and become a part of this great country. But do only wealthy people get a piece of this pie? Are only wealthy people entitled to buy that heavenly lifestyle? Of course not.

Whether the buyer is a first-timer, moving up or down-sizing, they still desire that dreamy lifestyle they saw in the model home. Most people will be able to describe every detail of “that” model house they fell in love with – no matter how long ago it was that they saw it. And there’s a reason for that.  Home Staging.  Love at first site They made an emotional connection to a home that was staged, a home that hooked them on the lifestyle living in that house would bring them. It wasn’t just because the price was right, it wasn’t just the location. It was the way the house was staged, it was the way the house appealed to their emotional senses, the way that house looked and felt like a home to them.

Some will say it’s pricing. Some will say it’s the location. Some say both. Some still don;t believe in that value (Check out HomeGains 2011 Top 10 Home Improvement Realtor Survey) home staging brings to the table. But let’s face it, buying a home is a highly emotional process. Home Staging is based on that emotion, placing focus on the features, showing how each space can be used, high-lighting all of the home’s potential. In many cases, when a buyer is torn between 2 or more properties, where one is staged and the other vacant, often times, it’s the staged home that will sell.

Check out a few of Pro Staged Homes wide range of staged properties:

363 W Peach St Compton CA before staging    363 Peach St Compton CA staged by Pro Staged Homes  Compton CA $185,000


Maimone San Dimas living room before staging   S Maimone San Dimas living room staged by Pro Staged Homes San Dimas $280,000


Glendora CA family-dining before staging   Glendora CA family-dining staged by Pro Staged Homes Glendora CA $622,00

Chino Hills master retreat before staging     Chino Hills master retreat staged by Pro Staged Homes   Chino Hills CA $989,900

Proven results in priced right staged home sales

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149


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The Power of Home Staging Pasadena

Newly listed with the power of home staging. Listed at $928,800 by Rob Doeppel. 626-447-1818

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How To Sell Your Home: Home Staging

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I was in Las Vegas this past week attending the Real Estate Staging Association’s (RESA) annual conference. Naturally i just had to spend some time in the casino playing the slots. I was playing Wheel of Fortune, my favorite slot with those free spins. I was playing at a machine against the back wall all by myself and the positive energy was flowing. I was catching that free spin every few turns and quite happy obviously.

So there I am, spinning happily away when a couple of guys come up, (actuallyI smelled them before I saw them as they wreaked of alcohol) and one of them puts his money in the machine and starts playing. On about the 3rd spin he hit the free spin. He won $25. He starts swearing and complaining and I looked at him and said, “You just made $25 on a $2 bet  (actually it was $25 on $6 since he turned 3 spins). In this economy how can you complain about that? He still wasn’t happy (and his negative energy also ruined my streak) and I ended up walking away.

But that got me thinking about my job as a home stager and what my business does for people who are selling their homes. Investing (yes, home staging is an investment) in staging your home can bring you a return of nearly 300%! That is HUGE. Where else in this economy and market can you earn such a return?

Most of today’s buyers don’t want to buy a home that they have to make repairs and upgrades on. If such a buyer does submit an offer on your property, you can bet that they will subtract out how much they think it will cost to ready the home for their needs and send you an offer that you won’t like.

Many of the homes on the market have been purchased by investors (flippers) who have rehabbed (remodeled) the property with granite, new flooring, fresh paint, new appliances and all the bells and whistles todays’ buyers want. Does your home have all these upgrades? No? Then how will you compete with the house down the street that does?


Pro Staged Homes Kitchen After Staging


If you’re home isn’t in the same condition as your competition you need to take a good hard look at what your selling goals and objectives are. Do you need a fast sale? Do you need to get as much money as you can? Is the lender breathing down your neck? If so, how much are you willing to invest in preparing and readying your property to obtain your objective? The old saying that you need to spend money in order to make money is so, so true and it especially applies to the real estate industry.

If your home doesn’t have all the bells and whistles and isn’t in the same condition as the competion, then you need to take advantage of every strategy available to you to make sure that your home presents in the best condition possible. Some preparations will be needed to just “list” the property, never mind getting top dollar or beating out the competition.

Take a look at the ROI (return on investment) these necessary home improvements will get you:

# Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% of RE Agents surveyed recommended)*

# Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% of RE Agents surveyed recommended)*

Family Room Before Decluttering

These are things every seller must do before they even contact an agent about selling their home. Buyers are not interested in properties that are cluttered (which makes them look smaller) and look like caves (too dark and depressing).

So now that you’ve cleared out all the clutter and cleaned the floors, windows, bathrooms and kitchen. You’ve had the carpets cleaned and every room in your house is pristine clean and sparkling. Remember that the house down the street with the granite, stainless and fresh paint? What do you do now to bring the buyers to your home with their offers?

I would never recommend that a seller invest in a huge costly remodeling jobs. But what I am advocating is that you take what you have and make it work to its best possible advantage. What does that mean? It means that you take that one final step to prepare your home by bringing in a professional home stager. Your home stager will go through every room in your house and advise you on where you need to invest in an upgrade, such as a new light fixture over the bathroom sink or a new faucet in the kitchen. Maybe you need a new porch light or a fresh coat of paint.

Pro Staged Homes Bathroom Before Staging Pro Staged Homes Bathroom After Staging

Take a look at what your investment in your professional home stager gets you;

Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% of RE Agents surveyed recommended)*

You can leave the tiled countertops and cabinets but if your stager advises you to clean the grout or paint the vanity or buy a new light fixture, these are minimal investments compared to the amount of money not heeding your professional stager’s advice. Then when all the prework has been completed, your stager will go through your home and arrange the furniture so that it flows, looks inviting and isn’t hiding any features or focal poiints. Your stager will arrange all of your furniture, artwork and accessories so that they do highlight all the features and focal points in your home.

Pro Staged Homes Kitchen Before Staging

Pro Staged Homes Kitchen After Staging

Just a note, this house sold less than 12 hours after it was staged!

*The above statistics were taken form HomeGain’s 2011 Home Improvement National Survey Results. HomeGain recently surveyed nearly 600 real estate agents nationwide to determine the top 10 low cost*, do-it-yourself home improvements for people getting their home ready to sell. Results are estimated on a national average and may be higher or lower depending on what region you live in.



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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149



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You Don’t Have To Spend Money Prepping Your Home For Sale

According to HomeGains’ 2009 National Survey and based on the 12 areas of home improvement identified by real estate agents in their 2003 study, cleaning and de-cluttering your home will Master Bedroom Before increase your home price between $1500-$2000 and will net you an ROI (Return on Investment) of 872%! Unstaged Master Bedroom Of the realtors surveyed, 98% recommend that their clients clean and de-clutter before selling. After Just tidying up, hanging up your clothes and removing uneccesary furniture and belongings will help you sell your house faster and for more money. Staged Master Bedroom And that doesn’t cost you a penney to do! Hiring a professional home stager may get you a higher selling price and ROI.

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