Why Home Staging Matters


It’s a fact. Staged properties sell faster and for more money than vacant and unstaged homes. Why? Well, there’s lots of reasons. For instance:

Staging creates a positive first impression and we know we don’t get a second chance to make a first impression.

Staged homes appeal to a broader range of potential buyers.

Staging enhances and draws attention to the home’s architectural features and focal points.

Staged homes are more attractive, stands out from other properties in the same price range and area and helps potential buyers envision themselves living there.

Vacant Living Room

90% of the population cannot visualize a home’s potential. They need to see and feel it in order to connect with it.

Staged Living Room

Staged homes are more memorable and potential buyers will linger and take in their surroundings (instead of staring at 4 blank walls and an empty room).

According to the NAR 82% of all buyers start their research online.

According to Mike Albers of OpenHouses.com, 98% of buyers want listings with multiple pictures and virtual tours and listings with virtual tours are seen at least 40% more than those without tours.

The 2009 RESA (Real Estate Staging Association) reports that:

87 Homes Listed Un-Staged Not Sold spent an average of 277 days on the market (DOM). Those same homes Staged, Listed, SOLD spent an average of 63 DOM. That’s 78% less time on market!

39 Homes Listed Un-Staged Not Sold spent an average of 233 DOM. Those same homes staged, Listed, SOLD spent an average of 53 DOM. That’s 78% Less time on market!

126 Vacant & Occupied Homes Listed Un-Staged Not Sold spent an average of 263 DOM. Those same homes Staged, Listed, SOLD spent an average of 60 DOM. That’s 78% Less time on market!

284 Vacant and Occupied Homes Staged Before They Went On The Market SOLD on average in 40.5 days.

Staged First, Listed and SOLD 167 Occupied Homes Not Previously on Market Sold on average in 39 days.

117 Vacant Homes Not Previously on the Market Sold on Average in 42 days.

So, why does all this matter? Again, there are many reasons. For agents staging creates a property that shows better, easier and for more money which increases the bottom line. Staging differentiates the agent from competition by showing clients that they understand the importance of presenting the property in its best light and are objective enough to have the home owners best interests in the forefront. And, since professional stagers are trained and objective – they are the ones who help the seller prepare the property for sale by de-personalizing, de-cluttering and neutralizing the home, taking the stress off the agent.

For sellers: they have a professional, trained and objective staging expert there to guide and assist them through the process of preparing their home for sale, resulting in a home that will spend less time on the market – sell faster and for more money than other properties in the same market (provided the property is priced right to begin with) by being presented as a well-maintained, attractive property that appeals to a broader range of potential buyers.

Pro Staged Homes is a certified, professional home staging company that will help agents and sellers prepare their properties for a fast and easy sale. Call today.

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