Does Home Staging Really Bring Anything To The Table?


If you don’t think so, perhaps you should reconsider.

The Real Estate Staging Association (RESA) just released the 2009 Staging Statistics Report. Bottom line? Staged homes spend an average of 78% LESS TIME ON THE MARKET! You can review the report in detail by visiting the link below.

The following information comes directly from the RESA Staging Statistics Report.

The study includes 87 vacant homes (not staged) previously on the market an average of 277 days unsold. Those homeowners had their properties staged. Those same homes sold in 63 days on average after staging. This is 78% less time on the market.

The study includes 39 occupied homes (not staged) previously on the market an average of 233 days unsold. Those homeowners had their properties staged. Those same homes sold in 53 days on average after staging. This is 78% less time on the market.

The study includes 126 vacant and occupied homes (not staged) previously on the market an average of 263 days unsold. Those same homes were staged and sold in 60 days on average after staging. This is 78% less time on the market.

The study includes 284 vacant and occupied homes that were staged before they went on the market and sold in 40.5 days on average after staging. The study includes 167 occupied homes that were staged before they went on the market. These homes sold in 39 days on average after staging.

The study includes 117 vacant homes that were staged before they went on the market. These homes sold in 42 days on average after staging.

In a survey by HomeGains of nearly 1,000 Realtors, 12 areas of home improvement were identified (by real estate agents).  The top three were:

Project             Avg. Cost $ Increase ROI %REA Recommending

Clean/Declutter $100-$200  $1500-$2000   872% 98%
Home Staging    $300-$400  $1500-$2000 586%   82%
Lighten/Brighten $200-$300  $1000-$1500  572%     95%

When reviewing the full report please note that the average cost of home staging in the HomeGain® study is reflective of what REALTORS® said they think it will cost a seller to stage on their own. Projections are higher when a professional home stager is hired.

It’s interesting to note that all of the projects on the realtors’ list of improvements are covered under many home staging company’s services. Some are performed by the staging company and some may be contracted out – but all are included in the preliminary assessment.

To review the detailed report:

http://documents.clubexpress.com/documents.ashx?key=C6oaURUx%2brGhWGW3tE3
7ikHNu7%2fGqODUv0MjnXT9TTfufcNGMndF4x5%2fctNs.

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